Doer, Public Media

Social Giving Forum at HUB Seattle,
January 16, 2013. Photo by Colleen McDevitt.

How-to Guide to Finding Public Agency Funding for LPFM

In 2015, Sabrina initiated Upgrade Seattle, a campaign to fuel discussion about Internet access and municipal broadband.

Seattle Channel video of our local Puget Sound "Make Radio Challenge" culminating event. Meet the low power FM applicants who will change the audio landscape of our region. Pike Place Market, October 15, 2013.

In late 2013, the Federal Communications Commission opened an application window for thousands of low power FM radio frequencies (LPFM) across the United States and roughly 2,800 nonprofits applied. This window was a once-in-a-lifetime opportunity to shift our media landscape on both a local and national level. With their minimal operating costs and neighborhood-oriented broadcast range, LPFMs can quickly become local multi-platform cultural hubs, provide hands-on media training, and help reinforce the fact that our airwaves are designed to serve the public good.

For the past three years, Brown Paper Tickets has been spreading the word about the LPFM opportunity nationally and supporting organizations interested in applying for a frequency. In our hometown of Seattle, we're collaborating with public agencies and advocacy organizations to build a strong foundation for LPFM applicants.

We're a Not-Just-For-Profit company. We understand that media directly impacts the health of our communities. When people have access and training to make their own media, powerful things happen. It's similar to what we see when we give event producers technical assistance and tools. In our experience, we've found that there's never a lack of people trying to make a difference in their communities - it's the access to resources that determine just how far a vision can go. We see LPFM as an invaluable tool for neighborhoods to shape and amplify their own voices - thus impacting economic development, public safety, creative expression, and information sharing.

Click here to read about LPFM in the news.

Puget Sound LPFM applicants celebrate National Radio Day on August 20, 2013 at Jack Straw Studios in Seattle.

Seattle Channel video of our local Puget Sound "Make Radio Challenge" campaign launch at Langston Hughes Performing Arts Institute, January 24, 2013. Rahwa Habte (OneAmerica), Amoshaun Toft (UW Bothell), David Keyes (City of Seattle's Community Technology Program), Randy Engstrom (City of Seattle's Office of Arts and Culture), and Sara Edwards (4Culture).

Sabrina's projects:

LPFM National Make Radio Challenge launch brunch during SXSW at the Gibson Guitar Showroom in Austin.
Produced and facilitated a session called "Drawing Out the Numbers: Visualize Your Data for Stronger Fundraising and Journalism" at the 2013 Integrated Media Association Conference. IMA is now part of Greater Public's annual gathering, the Public Media Development and Marketing Conference for NPR and PBS stations.

Supporting low power FM (LPFM) applicants in Seattle/King County through their application process and with organizational development support while they build their new community radio stations.

Convening conversations about Social Giving.
Board member of the Alliance for Community Media NW Region. Helping to produce a summit that will convene public media, community radio, PEG (Public Access, Educational, and Government TV), independent media makers, and our region's new low power FM applicants. The goal is to encourage collaboration (content and resources) between our regional public interest media institutions.

Served on the steering committee for the Washington State
Digital Inclusion Summit 2013
Sponsored the Adventures in New Giving Tour which convened crowdfunding, innovative giving circles, and other forms of participatory fundraising in cities across the United States. Helped produce convenings in St. Louis and San Francisco.

Co-convening Seattle Youth Media Educators in partnership
with the Globalist Youth.
Community engagement director and board member for Seattle Globalist.
Collaborated on a Community Radio Track at the 2012 Allied Media Conference.
Partnered with Prometheus Radio Project at the 2011 World
Maker Faire to spread the word about LPFM opportunities and showed people how to make radio receivers.

At World Maker Faire New York 2011, Sabrina and Prometheus Radio Project teamed up to spread the word about opportunities in low power FM Community Radio and to MAKE RADIOS!

Sabrina Roach

Doer, Public Media

Sabrina's mission: To support and advocate for public media and community development through a media lens.

Past Work: Sabrina worked at KBCS 91.3 FM Community Radio and KUOW 94.9 Puget Sound Public Radio in various capacities such as: production, development, membership, marketing, and community engagement.

Sabrina was recruited to the Brown Paper Tickets Doer program after eleven years in public radio with a focus on exploring financial models, deepening community engagement practices, and researching methods for measuring the impact of Public Media.

Email Sabrina

Hollow Earth Radio


Hollow Earth Radio (HER) is the Pacific Northwest's freeform online radio and public music venue that presents a forum for underrepresented music, sounds and perspectives. All content is produced by volunteers (50 to 100 per month). We encourage community participation and offer access to training on how to run an online radio station.