The event was flawless. Everything went off without a hitch. The performers were on point! The servers and bartenders performed magnificently. Everyone deemed the food divine. Every single attendee had an exceptional experience. The ones who came, anyway. You really thought you'd fill more seats. What happened?
We've seen this happen so many times in the past. Great event; lackluster turnout. The question becomes: How do I make sure more people know about my event? One way to achieve this is by getting local press to write a feature, or a short blurb or to list it in their show calendar.
One of the easiest and most succinct ways to get your event information to the media is through a media alert. You may be familiar with a media release (sometimes called a press release). A media alert is similar, but it spoon feeds the need-to-know facts about your event directly to writers.
Writers love media alerts because they don't have to go searching for the information; it's all right there in front of them. Below are key tips for writing media alerts. You can also download a handy PDF resource guide here.
Don't forget your contact information.
List out your event information in clear who/what/when/where/why categories.
Send your media alert via email.
Do not attach anything to your email.
Write clear subject lines.
Download this handy, printable resource guide for more info on how to write a media alert. (PDF)
Want to know the best way to add more dates to your Brown Paper Tickets event? It's easy!
On the event creation/edit page, dates are set up under the "4. Dates and Prices" section. "Date Start" and "Date End" refer to the event dates; often, these are misinterpreted as the sales period.
There are 3 ways to set up dates for your event. Here is what your dates should look like:
The "End All Sales: ____ hour(s) before the starting time" in the Add a Date section refers to when all sales should end for the event. This time can be set from 1-48 hours before the event. Once this cutoff time has been reached, the Final Sales List will be generated and emailed to you after 30 minutes. After this time, our call center will refer any requests from customers regarding changing the orders (e.g. refunds, reschedules) to you via the public contact information on the event page.
Once dates have been added, you are able to make changes or corrections by clicking on "Edit" to the right of the Date. Note: Trying to change information under "Add a Date" will create a whole new date that you might not want!
If you need any help or have any questions regarding this information, please give us a call at (800) 838-3006 and press 4 to speak with Client Services.
Brown Paper Tickets
January 18th, 2012 | Subscribe
Good stuff inside:
Get your event approved fast
Five steps to canceling an event
Sell more tickets during the holidays
Do I need to be on social media?
Four ways to use video to inspire fan interaction online
Biggest mistake event organizers make when posting events
Five ways to turn followers into ticket buyers
Three tips for early sales
Free promotion help:
Free event set-up help:
In the UK? Get local help:
© 2012 Brown Paper Tickets