|March 6, 2013 | Subscribe
Today's social media use is staggering: 210,000 years of music played on Facebook, 163 billion tweets sent, 950,000 daily Google+ signups, and 575 Instagram likes per minute. As a band, team, or business, one might wonder how to keep up and where to centralize efforts. Our two cents: Despite being the oldest of the bunch, Facebook still stands strong with over 1 billion monthly active users. Here are 5 tips to make sure you and your events stay relevant in the social space.
1. Schedule out news
2. Post about trending topics
3. Drive in manual
4. Engage with variety
5.Post what you would share
Bonus: Be Prepared for Drastic Changes
Facebook's new Graph Search is just one of the many new tools they are rolling out. The new social searching function provides more opportunities for exposure of your page and your events by drawing on your current and past page content, as well as product and location information. Big brands and little brands have equal opportunity for discovery by simply being active on their pages.
Looking for more help integrating these tips into your social strategy? Give our Event Promotions team a shout at (800) 838-3006 (Option 5) or email us at Promo@BrownPaperTickets.com.
Next week is SXSW and we've got lots of cool things planned including a Party Bus, an LPFM launch and some awesome giveaways. This year, you'll find us stationed at booth #107 and #109 from March 10th - 13th. A team of Brown Paper Tickets reps will be on hand to answer any questions you might have plus we'll have give away gift baskets with goodies from some of our event producers. Below is a brief list of things we have going on in Austin:
Looking for more info on our whereabouts during SXSW? Follow us here!
Gibson Guitar Showroom | March 12th | Austin, TX
Thousands of new neighborhood radio stations will become available in urban and rural areas throughout the United States. The broadcast reach of these radio frequencies will be 2.5 - 3 miles in most cities and 7 -10 miles in suburban and rural areas. This opportunity to apply for a Low Power FM license is only available to nonprofits, community groups, educational institutions, Native American Tribal Government, and government and public safety organizations. This is a one-time chance to get more non-commercial voices and music on radio stations that truly serve our local communities. It is not likely that we will get this chance again, especially in cities.
We are helping to get the word out about the application deadline: October 15, 2013. Through our Doer Program, we are supporting applicants with assistance in building their business model, figuring out how to pay for the start-up costs, and making their new radio station sustainable.
In Seattle, we're already supporting several organizations in applying and we've identified $9 million in public agency funding for the 8 frequencies that are available. We're creating a model that can be replicated nationally!
We'll be launching our national campaign in support of LPFM at South By Southwest in Austin on March 12th at the Gibson Guitar Showroom (3601 S. Congress Ave, Austin, 78704). If you're in town, come find out more while enjoying Bloody Marys and breakfast tacos on us. Big thanks to our presenting sponsors, Gibson Guitar, for donating their Austin showroom, as well as Tito's Handmade Vodka, and the WhiteCrowe Project.
For more information on LPFM and how you can get involved, go to: http://community.brownpapertickets.com/Doers/radio.html
One of the many useful tools that Brown Paper Tickets offers is a reports generator. This tool allows you to track your sales in detail and helps to better plan your marketing campaign. In the coming weeks, we will be discussing the many types of reports offered and their particular functions. This week, we will discuss Event Reports.
The Event Report feature can be found under your Reports tab in the gray area. In the Reports Menu on the left, select Event Reports.
Event Reports allow you to see all of your current events that are on sale. The top box below the Event Reports Filter is "Events." Here you can choose to generate a report that will show results for either a single event or multiple events.
If you need any help or have any questions regarding this information, please give us a call at (800) 838-3006 (Option 4) to speak with our Client Services department
In the next installment, we will review the reports section for your Attendee List.
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