Top 5 SEO Tips for Event Planners

search-engine-optimization-events-1George Freitag swooped in to the Brown Paper Tickets community space to teach event planners search engine optimization. He wasn’t wearing a cape, but we’re pretty sure he’s some type of SEO superhero.

Exhibit A: he has a wealth of experience listed on his website. B: He works for Portent, Inc. an 18-year-old digital marketing firm based in Seattle. C: He gave free advice and tools event planners and promoters can use to achieve higher rankings, sell out shows, kick butt online. In short, he knocked our socks off. Then just as quickly as he appeared, he vanished into the gray Seattle sky, not even helping himself to a doughnut.

SEO Basics for Your Events

1. Be online
Be findable. It may seem obvious, but nonetheless, it is a good place to start. Your event needs to live on a permanent website or page, so fans and prospective attendees can find you. Create a website or page or at minimum, fill out all the fields when you create your event page.

You’re not done yet. Make sure your website or page has text, as search engines like Google cannot read text on an image file, so simply uploading your band’s flier to a website won’t do much to improve organic traffic.

Freitag’s test: see if you can copy and paste the text. If you cannot, search engines won’t be able to read it.

2. Be useful
Details, details, details. Add the event name, date and time, location and other need-to-know information. But don’t copy and paste the description from one site to the next – search engines see this as spammy, useless duplicate content. Craft new event descriptions for every page and site listing your event.

Add a call to action (CTA). Visitors to your event page need to know where to buy tickets, so make sure you have a nice bright button or text link. Buy Now. Register Today. Sign Up for This Crazy Awesome Event. Brown Paper Tickets lets you embed a CTA button or text link right onto your webpage.

When setting up your event, you can put one of these buttons right on your site:

Marketing-BPT-CTA

You can contact us 24/7 if you need help setting up your event on our site.

3.  Be relevant
Say you just got back from Paris where you learned to soufflé with the best of the best and you now you want to teach a French cooking class.

How will prospective attendees find your class? You have to talk the talk. Use words in your descriptions people will use to search for classes. In the SEO-sphere, these are called keywords.

How do you find keywords? Search on Google for “French cooking course” and scroll to the bottom to see suggested search terms. Or use Ubersuggest to see popular searched-on terms. Look for terms that get a lot of traffic, but aren’t too competitive. Find out whether it’s better to use the term “course” or “class” or other words in your event title and description.

Don’t overuse keywords though. Use them naturally – sprinkle them in.

Don’t do this: Want to come to my French cooking class? Please come to my French cooking class. My French cooking class is January 3.

Freitag recommends Google Webmaster Tools so that you can check in on your SEO efforts, conduct keyword research and understand how others are finding your site.

4. Be popular

SEO-Tips-Events

After the workshop, we practiced “being popular.” Follow us on Twitter and join in on the fun.

Search engines favor popular sites that have a lot of high-quality links, mentions, shares. A few marketing and social media efforts can help you become naturally popular online.

Link your event page on our site to your web page. Have a good PR plan in place to attract media attentions and mentions from journalists. Submit your event to calendar listings. Freitag said to “get as niche or regional as you can.” He also advises to include display buttons, so your friends, fans, and others can share your Zombie flash dance, punk poetry slam or whatever you have going on.

5. Be pretty
Freitag said, “Yes, we mean be pretty in the most superficial way possible.” Make sure you have clean event titles that use 50-65 characters. Title tags have a direct impact on your rankings (how high you are on the page), so pick a title carefully. Your meta description does not have an impact on your ranking, so you don’t need to worry so much about keywords, but make sure it’s grammatically clean and includes all the important details because it will be pulled in when people search for your event.

Use the Portent SERP Preview Tool to preview what your event listing will look like in search results.

And remember, the more “popular” you are, the better. So make sure when people share your content, it’s looking sharp. Freitag recommends Twitter Card to beautify your content when it is shared.

And more:

Freitag gave event planners so much useful advice, we couldn’t possibly list it all. View his whole presentation and comment with your own thoughts on SEO.

 

 

Event Tips >

8 Secrets to Writing Event Pages That Convert

BPT_Icons_Typewriter-01The bad news: From email newsletters to Facebook posts to the New York Times, the moment your prospective customers arise, they’re bombarded with things to read. You get a few mere seconds to hook ’em, which means your event description and website copy needs to be polished and punchy.

The good news: You don’t have to resort to all caps headlines (YOU’RE SCREAMING), inappropriate visuals or sixteen exclamation points to sell tickets.

1. Talk the Talk
Burlesque performer Sailor St. Claire’s website is an amazing example of brand voice and well-done copy. “With her scintillating wit and copious charms, Sailor channels academic excellence into burlesque bravura …”

Scintillating wit, copious charms. Just by the word choice, we know she is one literary lady.

Fancy $2 words work well to attract a bookish burlesque audience, but could turn away down-to-earth attendees of a hot dog eating contest. Use nomenclature that appeals to your prospective event goers.

2. Sensory Details
Good writing helps readers see what you see. Vague writing gives a blurry image and puts your reader to sleep.

Eliminate “beautiful, great, fun, perfect, unique” from your event page. “What makes it unique?” “Perfect?” “Fun?” Draw out the descriptive details.

Flex your vocabulary. If your event is a poetry reading at a “burnt-out warehouse down by the docks” (yes, that’s a Seinfeld reference), avoid the descriptive term, “unique.” It’s edgy. It’s industrial chic, a hip hideaway, a creative hive with high ceilings.

3. Be Specific
Avoid writing “we will serve food.” Your prospective ticket buyers won’t know if you’re going to hand them a bag of Fritos or a Cornish hen.

You might not know ahead of time the specific dishes you’ll serve, but there are nuances between words for food. “Snacks” is more dips, chips and veggie plates, while “hor d’oeuvres” is toothpick and finger sandwich food. “Snack” lends itself to a more casual affair, “hor d’oeuvres” says black ties and heels.

When specific, little details wrangle expectations and offer a clear image of the event.

4. Don’t Dare Bury the 5 “W”s
Providing sensory details helps your ticket buyers envision the event, but don’t bury who, what, where, when, why. Include your performers’ or instructors’ names and past performances or awards in your event description. Read this PR post for more on how to find your unique value propositions.

Break up the text to three sentences per paragraph. Avoid huge paragraph blocks. Add the nearest subway lines or parking tips to ease commuter anxiety. Let your event goers know if they don’t need to be “on time” and can just drop in.

5. A Few Words on Brevity
“I have only made this letter longer because I have not had the time to make it shorter.” Blaise Pascal, the Provincial Letters.

One mistake nascent writers make is far too much. Never assume your reader will pore over every word. In fact, assume that they won’t. Especially on an event page.

Go ahead, write it all out, but then go back in and trim, trim, trim. Here’s how:

Hunt down redundant terms and descriptions. Did you describe something twice? Are you guilty of duplicating details? (See what I did there?)

Just say no to passive voice. Passive voice is like an ill-fitting t-shirt. It isn’t wrong, but it isn’t doing you justice. Tattoo the words: am, are, was, were, be, being, been on the inside of your wrist. (OK, fine, just put them on a post-it near your desk.) When you notice these, switch up the sentence so it’s active.

Passive: The event was attended by more than 600 excited people.
Active: More than 600 excited people attended the event.

Punch it up. Employ one-word sentences and don’t fear phrases. 

“Amazing. Still a ticket left to see our band rock the Warehouse this Friday. Is it yours?”

“It’s amazing, there is still a space left to see our band rock the Warehouse this Friday night at 3:00PM in the afternoon. Could it be yours?”

6. Prominent Call-to-Action (CTA)

Marketing-BPT-CTA

Put a Brown Paper Tickets’ button or text link “above the fold,” (i.e. positioned in the top half) of your website. Never make your customers search for the link to buy tickets. Write your call to action in the imperative. Buy Now, RSVP, Join the Party. You can be creative, but for best results, give an action to take.

7. SEO for Success
Do not slap your flyer on your website and call it a day. Image files are not readable by search engines like Google. Fill out all related categories on your Brown Paper Tickets’ page and use keywords in your title and on the page (e.g. food and drink for a cooking event, etc.) More about SEO.

8. Hashtag It
Giving-Tuesday Advertise your hashtag on your event flyer and page and prominently display it on signage at the event. A hashtag points your attendees to where to talk about your event and streamlines feedback for your post-event analysis. Encourage your attendees to post photos. Research hashtags.

Have a writing tip? Ring in below.

Event Tips >

Q + A: Vivienne Fuego on The Golden Poppy Revue

Vivienne Fuego-1 We interviewed Vivienne Fuego, founder of Sacramento’s newest revue, The Golden Poppy Revue to find out how she got involved in burlesque, the challenges with her new endeavor and what audiences can expect to see at the Golden Poppy’s upcoming debut production. See “L’Amour—An Evening of Valentease,” Saturday, February 28 at the Colonial Theater in Sacramento. Tickets available here.

Before The Golden Poppy Revue, Vivienne (then called Raven LaRoux) founded the Bodacious Bombshells, a burlesque troupe with a “rock and roll edge” in 2012. The Bombshells dissolved in 2014 and Vivienne vowed to retire from producing and performing. After only a month into her retirement, she founded The Golden Poppy Revue, a bi-monthly production at Sacramento’s historic Colonial Theatre, featuring six former Bombshells as her core cast: Jenna Jezebel, Sugar Cheeks, Violet Ruthless, Dahlia D’Vine, Bella Blue-Eyes and Lady Grey.

Tell me about your burlesque history. How did you initially get involved and who were some of your early inspirations?

I replied to a notification in November of 2012 to a Meetup event that the founder of the Darling Clementines set up. I went to the Meetup and met with a great group of gals. ChaCha Burnadette led a discussion of all things burlesque to gauge our interest levels. She then organized Meetups that had us venturing out to a few of the shows of the Sizzling Sirens (Sacramento’s longest running troupe). I was mesmerized. Absolutely hooked. I knew right then that this was what I had to do with the rest of my life. Being that I have a background in dance and theater, it seemed like a natural fit. I auditioned for the troupe in early December and was happy to have been accepted as a member.

My first burlesque inspirations were definitely Ginger Valentine and LouLou D’Vil. Their classical style resonates with me.

What are some of the challenges you’ve faced starting this new endeavor, “The Golden Poppy Revue?”

Some of the challenges I’ve faced in starting up the new endeavor were securing a venue (a big one for any producer), setting dates for the 2015 season (there always seems to be conflicting events on the weekends where we risk splitting the fan base numbers), and helping my core cast get up to speed on expectations and production style. Even though there have been a few growing pains, this has been the most easy and natural fit for us all. We gel so well and are very loving and supportive of one another.

What can audiences expect at your upcoming show “L’Amour – An Evening of Valentease?”

Our audiences can expect, simply to be wowed. This is the revue’s debut show and all of our cast members and special guests are abuzz with anticipation. We have both a VIP Experience and The Main Event as ticketing options. Main Event ticket holders arrive for the main show at 9:00. However, those that purchase the VIP Experience tickets will be privy to an exclusive pre-show earlier in the evening from 8:00 – 8:30. They also get to sit in the best seats in the house: the first three center and front rows. And they get to take home a keepsake from the event.

With a lineup consisting of local favorites Sugar Cheeks and Jenna Jezebel, our resident belly dancer Tisha Leigh, our boylesque dynamo Darren Kiss, a sideshow performance by Ryan Dile, comedienne extraordinaire Steph Garcia, and Isis Starr, a Legend of burlesque … well, they’re in for one amazing night.

Thank you for opting to take part in Brown Paper Tickets’ Burlesque Hall of Fame donation program. Why do you think it’s important for burlesque producers to support BHoF?

It’s important to honor our founding mothers and fathers. Without those ladies and gents who blazed trails for us, we wouldn’t have this beautiful, titillating, inspiring art form. It’s also such an easy way to help raise funds to support the museum in Vegas$0.35 gets added to each Brown Paper Tickets order. I’d say it’s a small price to pay to support something so critical.

Have you been to the BHoF Weekender? Any good stories?

I attended the Weekender back in 2013 and am happy to say that I will be going back this year. I served as an Escort to one of the Legends in ’13 and it was the most wonderful way to volunteer and network … I’m hoping to serve in that same role this year as well.

Do you have advice for burlesque artists thinking of producing their own revue?

I never produced until I was in my early 40s; I only performed. However, I grew up in the dance and theater worlds, so being immersed in those throughout my younger years has been a huge plus. Producing was a very natural next step for me. I would tell anyone thinking of producing their own revue to go to shows. See what’s out there and make an assessment of the types of productions. Brainstorm and figure out how you can create a show that is uniquely yours and different from all other local productions. Take as many burlesque business classes as you can at BurlyCon, The Great Burlesque Expo, etc. Get yourself a few producer mentors (mine are Bunny Pistol and Fever Blister). And as always, network, network, network.

Arts >

Boozie Friday: Hangover Cures & Bitchin’ Brunches!

IMG_3661This week as all the kids went door to door in search of confections and mischief, many adults made use of the evening for for treats of a more intoxicating nature. Imbibing alcohol can make for a wonderful and fun evening in many cases. However, when overdone, it will definitely lead to very unpleasant side effects. There is a laundry list of physiological and psychological symptoms associated with the over consumption of alcohol but all you really need to know is it’s no fun.

Hangovers are like snowflakes in that everyone has a slightly different experience and preferences surrounding recovery. Although many people say they have a a “cure” it may not do diddly-squat for you, so you might as well start coming up with your own or slow down on the hooch. While the latter seems like the best option when hungover, many of us lose sight of the idea when a party is going on.

The “hair of the dog” as it’s called refers to drinking more in order to temporarily relieve the symptoms of your hangover. This is a particularly popular remedy since it seems to work, and a bloody Mary also happens to go great with steak and eggs. mimosas, bellinis, greyhounds, and micheladas all weigh in as popular hangover cocktails as they also go well with food and are relatively light in alcohol content which helps (you want to ease into your hangover buzz). For some “the hair of the dog” is a shot of whatever they were drinking (and usually a beer) after a light breakfast.

Some prefer coconut water, Gatorade, RC cola, various juices, or even plain old water but recent studies from the New York Post and others are saying that Sprite has a chemical content that’s the most effective. Another commonly used method particularly popular amongst restaurant workers is soda water and bitters. This beverage is sworn upon by many bartenders, servers and others in the industry as a go-to cure. What ever you choose to sip on just know that you are definitely dehydrated and may be fairly nauseous so you might want to stick with water and a low fiber BRAT diet until your symptoms have eased.

Any way you stack it, hangovers are no fun, but may be a necessary evil in the fight for your right to party. So drink reasonably and be safe when you are out raising cane on Saturday and it may make for a gentler Sunday morning. Remember to have a glass of water between drinks and start out the evening with a good meal. The war may rage on between the drinkers and their bodies but once in a while we may win a battle. Be safe!
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Food & Drink >

Tuesday Tease: House of Yes

228401-250This week on the Tuesday Tease, we divert a little from pure burlesque in order to feature a show at Brooklyn’s House of Yes that features burlesque mixed with circus arts. Our East Coast Representative Victor Chovil gives us a glimpse into their recent interpretation of “Peter Pan.”

House of Yes is an art space in East Williamsburg, Brooklyn that “supports performance, events and creative endeavors by providing the space and materials needed to make things happen.” House of Yes is also the home base of Sky Box, an aerial acrobatics group that holds workshops and classes every week. They’ve been a long time supporter of the burlesque and circus communities and we’re honored to feature them this week.

So, without further ado, I give you Victor and his review of “Peter Pan.” 

Producer-Director Anya Sapozhnikova has been selling out shows at Brooklyn’s House of Yes for years. I was lucky enough to attend the opening night of her latest project, an ambitious and fun interpretation of Peter Pan. Its a mix of trapeze, burlesque, puppetry and side-show; full of great music and a little poi. Think ballerinas spinning from ropes while the “lost boys” of Never Ever Land dance to Massive Attack on the stage below them.
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Arts >

Meet the BPT Team: Rachel Wong Releases Album on iTunes and Spotify

mk2We’d like to introduce our Campaign Leader and Community Wrangler, Rachel Wong.

In case you couldn’t tell from what she’s holding in her hand, in addition to being the voice of Brown Paper Tickets on Facebook, Twitter, Google+, YouTube and Foursquare, as well as holding the keys to Brown Paper Tickets’ social media and digital marketing strategy, Rachel’s heart is also on display through her music. Take a listen to her latest single, “Center Stage,” here.

Rachel is a self-taught musician, with a natural ear for music, and a passionate drive for expression that resonates and connects her to her fans. Wong was selected from more than 3,000 artists across the US as a Top-12 finalist in Ford’s “Gimme the Gig II” contest in Los Angeles in August 2012. Influenced by Michael Jackson, John Mayer and Lauryn Hill, Wong’s acoustic, soulful pop sound has been compared to “Sara Bareilles, but on the guitar.”

BKaBffGCMAIXqY2WhiteShirtTracks from Rachel’s first album and single, Curtain Fall, can now be heard on radio stations in Canada and the Phillipines. Letters to You, her second album to be released on iTunes and Spotify May 28, is a 10-track musical journey from the pop anthem production of “Center Stage” to the island-flavored “Beach Bum Living.” Album tracks feature her soothing, powerful vocals and catchy songs, accentuated by the sincere warmth of her lyrics. A music video to for “Center Stage” will be released on You Tube shortly after the “Letters to You” album release show in Portland on June 29, and you are invited to attend!

Rachel wants to let you know that one of her good friends, Tess Henley, will be having her album release party just three days later, at Seattle’s Columbia City Theater. Pick up tickets for that show right over here.

As the world’s first home for independent musicians like Rachel and Tess, Brown Paper Tickets hosts album release parties and performances by some of the world’s best artists before they are “discovered” by the rest of the world, and sometimes after they are discovered, simply because they love the warmth, the 5% donations of profits from every ticket sold, and the down-to-earth, local vibe of Brown Paper Tickets. Why not take a look at the events in your city and see which local live events appeal to you?

We sat down with Rachel to ask her a couple of questions so that you could get to know her a little bit better. Enjoy!
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Music >

Tuesday Tease: The New Kids on the Block

Henderson Bros. BurlesqueEverything at Brown Paper Tickets starts with the Event Producers. Without them there would be no events to ticket so it shouldn’t be any surprise that new producers hold a special place in our hearts. This is why I’d like to take a few moments to recognize the new people who are with us today. These producer’s may not be new to burlesque but they are producing their first (or second) events through Brown Paper Tickets. And we hope to be seeing much more of all of them in the months and years to come.

Norwalk, Connecticut

Wednesday, January 23 | A Beautiful Spectacle 2  Hosted by The FC Beat magazine and The Factory Underground Studios, this annual winter event brings together a Spectacle of arts in a state-of-the-art, 7,000 square-foot,underground studio, sound stage, and exhibition space in Norwalk, Connecticut. UPDATE! This event is now sold out. There may be tickets available at the door.

Seattle, Washington

Friday, January 25 | An Evening at Merlotte’s: Burlesque Inspired by True Blood  You are cordially invited to a special night of music, burlesque and vampires with the citizens of Bon Temps! Come to one of two shows, either at 7 pm or 10 pm this Friday at the Highway 99 Blues Club for a celebration of all things “True Blood.”

Baltimore, Maryland

Friday, January 25 | Twisted Knickers in “Calendar Girls”  Be prepared for four seasons of sexiness with tributes to Halloween, Valentine’s Day, St. Patrick’s Day, 4th of July, Mother’s Day, Christmas, Groundhog Day, Dio de Los Muertos, Back to School, Football Season and much much more.
Read More…

Arts >

COMMENT OPTIMISER VOS ÉVÉNEMENTS POUR LES MOTEURS DE RECHERCHE

Vous avez puisé dans vos ressources financières pour promouvoir votre événement mais vous avez encore besoin d’accroître votre visibilité sur le Web. Rien de plus facile. En consacrant quelques minutes supplémentaires à peaufiner votre contenu, votre événement pourrait se retrouver en tête de liste des résultats de recherche ! Nous avons compilé pour vous nos meilleurs conseils pour optimiser vos événements pour les moteurs de recherche.

Choisissez un titre particulièrement évocateur pour votre événement.
La plupart des pages événementielles (y compris chez Brown Paper Tickets) positionnent le titre de votre événement en évidence en haut de la page et l’intègrent également dans le code source du site. Les moteurs de recherche utilisent ces titres pour vous aider à grouper votre événement avec d’autres recherches par mots clés et pour indiquer le sujet principal de la page. Le titre de votre événement vous permet de donner la bonne impression aux moteurs de recherche !

Bonus : Les titres courts et originaux permettent à vos acheteurs de billets de facilement garder en mémoire, rechercher et partager votre événement.

À éviter : une soirée de musique et de théâtre
Un bon exemple : la compagnie du Théâtre de la Ville chante les chansons de Stéphane Sondheim

Rajoutez du texte comprenant des mots clés à vos images et vidéos
Une affiche de spectacle accrocheuse ou une vidéo de l’arrière-scène sont d’excellents moyens d’ajouter de la valeur à vos pages événementielles. Assurez-vous de coupler ces éléments avec un contenu ciblé qu’un moteur de recherche pourra comprendre. Utilisez des mots clés similaires à votre événement et saisissez toutes les informations que vous voulez rendre accessibles aux moteurs de recherche dans la description de votre événement.

Bonus : Les vidéos YouTube qui sont intégrées dans les pages événementielles seront affichées sur les indices vidéos de Google sans plan de site (aucun codage supplémentaire nécessaire).

Partagez le lien de votre événement sur les réseaux sociaux
Vous avez un compte Twitter ou Facebook ? Commencez à partager l’événement tout de suite ! Le meilleur moyen de faciliter une promotion virale en ligne est à travers le partage sur les médias sociaux. Créez des hashtags (#) sur Twitter pour promouvoir des concours de dernière minute, ou des billets gratuits. Publiez des photos de l’arrière-scène des groupes ou salles de spectacle. Les médias sociaux ont totalement transformé le marketing du bouche à oreille en ligne.

Créez des liens
En parallèle avec la publication du lien vers votre événement sur Facebook et Twitter, assurez-vous de lier la page de votre événement sur les blogues et sites web auxquels vous avez accès. Créez également des liens vers d’autres pages au contenu pertinent depuis la page de votre événement ou votre site. Les moteurs de recherche explorent Internet en suivant les liens vers et depuis d’autres pages pour avoir une meilleure idée de la façon dont votre page interagit avec le reste du Web.

Ce ne sont que quelques conseils pour optimiser vos événements pour les moteurs de recherche. Vous souhaitez un rappel sur le référencement et la façon dont accroître la visibilité de votre marque en ligne ? Consultez les infographies (en anglais) de Rise Interactive et BloggingPro.

Vous voulez échanger des idées avec notre équipe de promotion événementielle ? Appelez-vous au (800) 838 -3006 (poste 5) depuis les États-Unis ou le Canada ou 01 82 88 07 32 (poste 5) depuis la France ou Monaco ou envoyez-nous un courriel à Promo@BrownPaperTickets.com.

Faites Tourner
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Event Tips >

How to Optimize Your Events for Search Engines

Fundraising

You’ve tapped out your financial resources for promoting your event, but you still need to get noticed on the Web. No problem! By spending a few extra minutes fine-tuning the content you already have, your event could end up at the top of a search result list! We’ve compiled a few of our favorite tips for optimizing your events in search engines, better known as Search Engine Optimization (SEO).

Choose a memorable, descriptive title for your event 
Most event pages (including Brown Paper Tickets) will place the title of your event prominently at the top of the page, as well as embed it in the website’s source code. Search engines use these titles to help group your event with other keyword searches and to indicate what the main topic of the page is. Your event title is a great opportunity to give search engines the right impression!

Bonus: Short and original titles make it easier for your potential ticket buyers to remember, search for, and share your event.

Bad example: An Evening of Music and Theatre
Good example: Acme Theatre Company Sings the Songs of Stephen Sondheim

Mix in keyword text with your images and videos
An eye-catching show poster or behind-the-scenes video are great ways to add extra value to your event pages. Make sure to couple those awesome elements with purposeful text that a search engine can understand. In your event description, use keywords that are similar to your event and type out any information you’ll want search engines to be able to find.

Bonus: YouTube videos that are embedded onto event pages will show up on Google video indexes without a sitemap (no extra coding necessary!).

Share your event link socially
Have a Twitter or Facebook? Start sharing the event link like crazy! The best way to get your event viral promotion online is through social sharing. Create hashtags (#) on Twitter for last-minute contests or giveaways. Post behind-the-scenes photos on Facebook of bands or venues. Word of mouth marketing online has changed drastically because of social media.

Link early and often
In addition to posting your event link on Facebook and Twitter, make sure to link to your event page on any blogs or websites you have access to. Link to other relevant pages from your event page or website, as well. Search engines crawl the Internet by following links to and from other pages to get a better idea of how your page interacts with the rest of the Web.

These are just a few tips for getting your event pages search engine optimized. Want a refresher on SEO and how to make your brand more visibile online? Check out these awesome infographics from Rise Interactive and BloggingPro.

Want to bounce ideas off our Event Promotions team? Give us a call at(800) 838-3006 (Option 5) or email us atPromo@BrownPaperTickets.com.

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CÓMO OPTIMIZAR TUS EVENTOS PARA MOTORES DE BÚSQUEDA

Si has agotado tus recursos financieros para la promoción de tu evento, pero todavía necesitas darlo a conocer en la Web, no hay problema. Con pasar unos pocos minutos afinando el contenido que ya tienes, tu evento puede terminar en la parte superior de las listas de resultados de búsqueda. Aquí hemos recopilado algunos de nuestros consejos favoritos para la optimización de tus eventos en los motores de búsqueda, más conocido como Posicionamiento en Buscadores o Search Engine Optimization (SEO, su sigla en inglés).

Elije un título memorable y descriptivo para tu evento
La mayoría de las páginas de eventos (incluidas las de Brown Paper Tickets) ponen el título de tu evento en un lugar destacado en la parte superior de la página, también lo integran en el código del sitio web. Estos títulos son usados por los motores de búsqueda para agrupar eventos con otras búsquedas de palabras claves para indicar cuál es el tema principal de la página. El título de tu evento es una gran oportunidad para dar “una buena impresión” a los motores de búsqueda.

Bono: Los títulos cortos y originales hacen que sea más fácil para los potenciales compradores de entradas recordar, buscar y compartir tu evento.

Mal ejemplo: una noche de música y teatro
Buen ejemplo: compañía de teatro Acme canta las canciones de Stephen Sondheim

Mezcla texto y palabras claves con tus imágenes y vídeos
Un cartel llamativo o un vídeo tras las cámaras son buenas maneras de agregar valor extra a las páginas de tus eventos. Asegúrate de combinar esos elementos con texto que un motor de búsqueda pueda entender. En la descripción del evento, usa palabras claves que sean similares a las de tu evento e incorpora información que los motores de búsqueda puedan encontrar.

Bono: Los vídeos YouTube incorporados en las páginas del evento aparecerán en índices de vídeo Google sin un mapa del sitio (no hay necesidad de código extra).

Comparte tu evento en las redes sociales
¿Tienes un Twitter o Facebook? ¡Empieza a compartir el enlace de tu evento con todo el mundo! La mejor manera de promocionar tu evento en línea es a través de las redes sociales. Crea hashtags (#) en Twitter para concursos de último minuto o sorteos de entradas. Publica fotos exclusivas de bandas o lugares en Facebook. El mercadeo de boca en boca en línea ha cambiado drásticamente debido a las redes sociales

Publica tus enlaces con anticipación
Además de publicar el enlace de tu evento en Facebook y Twitter, asegúrate de vincular tu página del evento en blogs o sitios web a los que tengas acceso. Enlázala también a otras páginas relevantes de tu página del evento o página web. Los motores de búsqueda rastrean la Internet siguiendo enlaces desde y hacia otras páginas para tener una mejor idea de cómo tu página interactúa con el resto de la Web.

Estos son sólo algunos consejos para que la página de tu evento reciba mejores resultados de los motores de búsqueda. ¿Quieres mantenerte actualizado sobre SEO y cómo hacer que tu marca en Internet sea más visible? Dale una mirada a estas impresionantes infografías de Rise Interactive yBloggingPro.

¿Quieres conversar con nuestro personal en el departamento de Promociones? Llámanos al (800) 838-3006 (opción 5) o escríbenos un correo electrónico aPromo@BrownPaperTickets.com.

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