The Event Organizer’s Guide to Facebook Live

Facebook Live can boost event attendance, grow your contacts and engage followers. According to HubSpot, Live videos experience three times the engagement of traditional videos. It is a powerful tool for event marketing. So why aren’t more event organizers going live? There’s the shaky camera angles, dull footage, unreliable Wi-Fi and the possibility of capturing
Read More…

Event Tips >

5 Easy Tips for Organizing Food Festivals

Food festivals are on the rise. Whether it’s cultural food, food truck rodeos, regional cuisines or specialty items like cheese (even mac ‘n’ cheese), food festivals draw in hordes of attendees. The appeal is obvious—everyone likes food and tasting a multitude of dishes in one spot is exciting and enjoyable. But going from table to
Read More…

Event Tips >

Going to a Conference? 4 Tips to Putting Your Best Foot Forward

In a digital age, it’s very easy to hide behind our screens. It’s much easier to be bold over e-mail than face-to-face. But direct, real life communication is still incredibly important, and as long as there are options for you to be present and involved in-person, there will be networking opportunities that you wouldn’t find
Read More…

Event Tips >

10 Crucial Steps to Announcing Your Events on Social Media

Got the event launching jitters? Sasha from our promo team gives solid advice on the most effective way to announce an event on social media. This strategy will help you get all those likes, shares, “going” and “interested” pouring in. Use steps 1-5, before announcement and steps 6-10 at announcement. 1. Choose an ideal date
Read More…

Event Tips >

How to Write Email Newsletters that Actually Get Opened

Everyone who puts on events shares a terrible fear: what if no one shows up? If you do nothing to promote your event, it’s a real possibility. Email newsletters are a viable promotion channel, especially for those who have fan clubs and mailing lists. Yes, they take a little bit longer to create than the
Read More…

Event Tips >

How to Create FOMO with Your Event Promo

Fear of missing out, or FOMO is defined as “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”  It’s that little twinge that convinces you that you could be having the time of your life … if you went somewhere else.  “My
Read More…

Event Tips >

10 Event Trends that Will Prevail in 2017

A new year, a new beginning. We hope the year delivers all of the promises it holds right now. You try on 2017, see how it fits and we’ll sail ahead to spot event trends coming your way. 1. Hello, Hygge Events take on hygge (pronounced “hoo-gah”). Expect to see the Danish happiness trend’s influence
Read More…

Event Tips >

Street Team Marketing: Here to Stay or Fading Away?

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
Read More…

Event Tips >

The Event Organizer’s Guide to Instagram

When it comes to Instagram, event organizers have it easy. By nature, events are interesting and photogenic—ideal subjects for this visual platform. The creativity is endless: focus your phone camera on the stage or the crowd, feature dressed-to-kill festival attendees, publish short videos of a rehearsal or head backstage for pics of performers getting all
Read More…

Event Tips >

Is It Time to Hire a Publicist?

Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
Read More…

Event Tips >