How to Write Email Newsletters that Actually Get Opened

Everyone who puts on events shares a terrible fear: what if no one shows up? If you do nothing to promote your event, it’s a real possibility. Email newsletters are a viable promotion channel, especially for those who have fan clubs and mailing lists. Yes, they take a little bit longer to create than the
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How to Create FOMO with Your Event Promo

Fear of missing out, or FOMO is defined as “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”  It’s that little twinge that convinces you that you could be having the time of your life … if you went somewhere else.  “My
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10 Event Trends that Will Prevail in 2017

A new year, a new beginning. We hope the year delivers all of the promises it holds right now. You try on 2017, see how it fits and we’ll sail ahead to spot event trends coming your way. 1. Hello, Hygge Events take on hygge (pronounced “hoo-gah”). Expect to see the Danish happiness trend’s influence
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Street Team Marketing: Here to Stay or Fading Away?

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
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The Event Organizer’s Guide to Instagram

When it comes to Instagram, event organizers have it easy. By nature, events are interesting and photogenic—ideal subjects for this visual platform. The creativity is endless: focus your phone camera on the stage or the crowd, feature dressed-to-kill festival attendees, publish short videos of a rehearsal or head backstage for pics of performers getting all
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Is It Time to Hire a Publicist?

Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
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How to Write Simply Amazing Social Media Posts for Events

Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
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5 Ways to Rock Booth Marketing at Festivals

Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile. But with so many businesses involved in a festival,
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4 Steps to Finding the Right Ticket Price

Finding the right ticket price is tough, especially if you’re just starting out. Too high feels like a rip-off; too low feels like the event is undervalued. So what is the magic number? With a little research and number crunching, you can find the “sweet spot” where audiences feel like they are getting a value
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How to Build Brand Trust with Your Event Lineup

Love all different kinds of music? That’s great and all, but if you’re a festival organizer just starting out, you might want to refrain from including a diverse array of music in your lineup. Here’s why. Many nascent festival organizers think booking a wide variety of genres in their lineup will pull in an eclectic
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