4 Steps to Finding the Right Ticket Price

Finding the right ticket price is tough, especially if you’re just starting out. Too high feels like a rip-off; too low feels like the event is undervalued. So what is the magic number? With a little research and number crunching, you can find the “sweet spot” where audiences feel like they are getting a value
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How to Build Brand Trust with Your Event Lineup

Love all different kinds of music? That’s great and all, but if you’re a festival organizer just starting out, you might want to refrain from including a diverse array of music in your lineup. Here’s why. Many nascent festival organizers think booking a wide variety of genres in their lineup will pull in an eclectic
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Eventspiration: San Francisco Movement Arts Festival

Read an article about San Francisco lately and it’s almost guaranteed to be bleak. Sky-high rents. Software moguls pushing out local artists. Throngs of Californians fleeing north for Washington’s evergreen pastures. But at the top of Nob Hill, a ray of hope for performance artists and festival event organizers poked through that ubiquitous mist—the San
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15 Secrets to Successful Ticket Giveaways

Though it’s tempting to hoard your Brown Paper Tickets (they’re so pretty), we recommend giving some away for free to promote your event. Ticket giveaways build excitement, attract new fans, create meaningful and memorable interactions. Ready to Wonka your next event? Here we go. 1. Be selective. You don’t want tickets floating around everywhere because it will
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13 Sizzling Event Trends for 2016

Cheers to the New Year. When the confetti settles, you’ve swallowed the last sip of champagne and the tux or little black dress is off to the dry cleaners, it’s time to look forward. We don’t make claims to be clairvoyant, but with swiftly changing technology, geek culture going mainstream and two Pantone colors, 2016
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How to Build Intensity with Your Event Playlist

As a producer and organizer of live music and cabaret events, nothing irks me more than going to a show and hearing house music that has zero to do with the event. Know what I’m talking about? Sure you do. Ever been to hear your friend’s indie rock band and the sound person blares loud
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6 Easy Steps to Attract Press Coverage

Without promotion, something terrible happens…nothing! – P.T. Barnum A write-up in the newspaper or a television spot featuring your event can attract throngs of fans, boost ticket sales and make you appear like a “big name” even when you’re just starting out. It’s worth the effort. But everyone else is clamoring from press attention, so
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11 Essential Items for a Worry-Free Box Office

You planned for months and the big day is finally here. You fully anticipate a packed house. The nerves are setting in and you envision a line of yelling, frustrated patrons all the way around the block. Don’t worry; you got this. Make sure your box office is equipped with these 11 essential items and
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8 Secrets to Writing Event Pages That Convert

The bad news: From email newsletters to Facebook posts to the New York Times, the moment your prospective customers arise, they’re bombarded with things to read. You get a few mere seconds to hook ’em, which means your event description and website copy needs to be polished and punchy. The good news: You don’t have
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9-Step Recipe to Successful Cooking Classes

Just as there are tricks to the perfect sandwich (hint: fresh bread for one), there is a method to making your cooking classes rewarding and mmm-azing for both teacher and student. Not only can your class satiate your students’ thirst for new skills and knowledge, it can also raise money for causes. Seattle’s El Centro
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