15 Secrets to Successful Ticket Giveaways

Though it’s tempting to hoard your Brown Paper Tickets (they’re so pretty), we recommend giving some away for free to promote your event. Ticket giveaways build excitement, attract new fans, create meaningful and memorable interactions. Ready to Wonka your next event? Here we go. 1. Be selective. You don’t want tickets floating around everywhere because it will
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13 Sizzling Event Trends for 2016

Cheers to the New Year. When the confetti settles, you’ve swallowed the last sip of champagne and the tux or little black dress is off to the dry cleaners, it’s time to look forward. We don’t make claims to be clairvoyant, but with swiftly changing technology, geek culture going mainstream and two Pantone colors, 2016
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How to Build Intensity with Your Event Playlist

As a producer and organizer of live music and cabaret events, nothing irks me more than going to a show and hearing house music that has zero to do with the event. Know what I’m talking about? Sure you do. Ever been to hear your friend’s indie rock band and the sound person blares loud
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6 Easy Steps to Attract Press Coverage

Without promotion, something terrible happens…nothing! – P.T. Barnum A write-up in the newspaper or a television spot featuring your event can attract throngs of fans, boost ticket sales and make you appear like a “big name” even when you’re just starting out. It’s worth the effort. But everyone else is clamoring from press attention, so
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11 Essential Items for a Worry-Free Box Office

You planned for months and the big day is finally here. You fully anticipate a packed house. The nerves are setting in and you envision a line of yelling, frustrated patrons all the way around the block. Don’t worry; you got this. Make sure your box office is equipped with these 11 essential items and
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8 Secrets to Writing Event Pages That Convert

The bad news: From email newsletters to Facebook posts to the New York Times, the moment your prospective customers arise, they’re bombarded with things to read. You get a few mere seconds to hook ’em, which means your event description and website copy needs to be polished and punchy. The good news: You don’t have
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9-Step Recipe to Successful Cooking Classes

Just as there are tricks to the perfect sandwich (hint: fresh bread for one), there is a method to making your cooking classes rewarding and mmm-azing for both teacher and student. Not only can your class satiate your students’ thirst for new skills and knowledge, it can also raise money for causes. Seattle’s El Centro
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3 Secrets to Booking Great Shows

I booked my first punk show in 1991 at the tender age of 18, so that’s 23 years of experience booking shows. Crazy. A lot has changed. Nearly all communication was via phone or letters. Very few venues were keen on booking punk rock, so finding a venue (let alone an all-ages venue) was a
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Q + A: Vivienne Fuego on The Golden Poppy Revue

We interviewed Vivienne Fuego, founder of Sacramento’s newest revue, The Golden Poppy Revue to find out how she got involved in burlesque, the challenges with her new endeavor and what audiences can expect to see at the Golden Poppy’s upcoming debut production. See “L’Amour—An Evening of Valentease,” Saturday, February 28 at the Colonial Theater in Sacramento.
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5 Social Media Best Practices for 2015

Social media continues to evolve and morph into our daily lives personally and professionally. Real-time sharing of photos, updates (tweets, posts, etc.) happen at all types of events. Here’s to using social media more strategically before, during and after events. 1. Instagram Dominates Visual Engagement The visual revolution is driven by mobile smart phones and
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