Today we feature another guest post from Comedy Outliers. They offer great advice to comedians, or performers in general, on how to survive and thrive in today’s competitive artistic climate.
The Comedy Outliers have their annual holiday show coming up this Saturday, December 21st at Lilly O’Brien‘s in New York City. Their shows are free but we highly recommend you pick up tickets so you don’t show up to a full house.
If you’re in New York or headed that way, be sure to check out their show. It’s rare to see comedy of this calibre without a cover charge or drink minimum. That said, if you want them to continue bringing these great shows to the Big Apple, we highly encourage you to support their efforts by hitting the “Donate” button on their website.
This month, their column was written by Tatiana Albandos who handles their customer service and outreach during their shows. Without further ado, we present Comedy Outliers:
We are often asked, “How do you always have a full audience?” The secret to a loyal audience is actually no secret at all! Along with an awesome line-up for each show, great service helps us bring them back every-time! Here are three things you should always keep in mind when providing the best customer experience possible:
1. Service Involves Interaction: Whether we’re finding them the perfect seats or providing suggestions on what appetizers to order, this extra touch provides our audience with an additional experience most free shows do not offer.
2. Good Press vs. Bad Press: Even though we’re a free show, that does not mean we do not worry about our reputation. We understand that audience members are more likely to share a bad experience than a good one. In business, happy customers tell about 1-5 people about their experience, but a dissatisfied customer can tell about 10-20 people. For us, it’s better to be safe than sorry.
3. Know Your Audience: One size does not fit all! Getting to know your fans will further personalize their experiences. This helps us provide suitable service for all of our audience members.
Our ability to supply our audience’s needs and wants is just the starting point. Our fans expect satisfaction from the time they enter our space until the moment they leave. If we don’t take care of our audience, another show will!