It has been awhile since our last Brown Paper Tickets guest post. The past few months have been a blur with lots of big things happening with Comedy Outliers. This year was very eventful in regards to the changes we experienced both good (being involved in the New York Comedy Festival) and bad (losing our main venue), but we have come out the other side feeling very confident for the new year.
We’d like to share event tips and lessons learned from 2014.
1. Networking Is and Always Will Be the Game
Always be ready to promote yourself. We learned to share our brand with new people we meet. Carry business cards, be prepared to speak about your credits and don’t forget to keep promoting. Each event we produced presented new networking opportunities. We tried to meet everyone in the room, from the waitstaff to audience members and cooks. You never know who someone knows. This year, networking led to working with Yelp, Webster Hall and Comedy Central.
2. Be Persistent, But Not Annoying
Trying to book talent for our show can be exhausting, even if it’s just on a monthly basis. There are specific comedians that we reach out to who are frequently unavailable to perform either because of conflicts, or unsure of their commitments that weekend. Eighty percent of the time, the comic will ask for us to reach out with a future date. Do they really intend to perform on our following show? We’re not always sure, but we still follow up. This has led to us booking some pretty impressive acts and gotten us on popular podcasts like Robert Kelly’s “You Know What Dude?,” “Keith and the Girl” and the Anthony Cumia Show.
3. Don’t Give Up When Challenges Arise
We experienced a few bumps in 2014 when it came to working with venues and managers to host our monthly showcase. Whereas at our original stable, “Lilly O’Briens” we worked directly with the owner, we found ourselves working with managers who believed in our “Outliers” shows, but the venue owners did not. This led to us having several one-offs at various venues throughout the year, which was exhausting and trying on our confidence. Our fans’ consistent support, despite venue changes helped us get through these hiccups.
4. Make Sure Your Following Feels Appreciated
This year, we began charging a small cover for our shows, changed venues several times, and took part in the New York Comedy Festival. We made sure our audience understood why these changes were happening and ensured them that our shows would maintain the same level of “Comedy Outliers” quality. With our recent New York Comedy Festival showcase, it was extremely important for us to tell our faithful audience how wonderful it was to have had their support over the past two and a half years. Allowing our audience to feel a part of our achievements was rewarding for us and them. It creates a sense of community that will hopefully drive us to even greater heights in year three.
With the year wrapping up, it’s fitting that our upcoming holiday showcase brings us back to where it all started: Lilly O’Briens. Lilly’s has moved to a new location down the street from their prior spot, but like us they have bounced back and are ready to host our amazing show. So come out this Saturday night and have a drink and a laugh with us.