1. Pace Yourself to Avoid Burn-Out
I first witnessed SXSW in 2002 as an Austin resident. Since then it has evolved and expanded greatly. With the addition of the interactive part of the festival, and the potential growth from the eco and fashion areas, there is no sign of slowing down. Smiling yet? Or does this raise anxiety or depression? Regardless, if you are going to SXSW for the first time, you are in for a hell of an experience. Pace yourself. Sleep when you return home. Or build in down time if you know you need it.
2. Don’t Plan Your Experience
There are thousands of bands playing all over the Austin, day and night, at parties and showcases hosted by record labels, tech companies and anyone else you can imagine. The best experiences I have had at SXSW were completely by chance. Whether it was discovering the Catalan punk band Unfinished Symphony, bumping into Gwar in the convention center, mistakenly walking into Stubbs right at the beginning of The Specials’ set or seeing Talib Kweli and Jimmy Cliff across the street from Whole Foods. All of these things were random happenings. Don’t get me wrong, there are always a few events that I set out to see. Schedule only a few things every day. But realize that if you know about the greatest show of the day, so does everyone else. How long of a line you are willing to stand in for any given show? Consider that. Go with the flow and don’t be surprised if the best thing you see happens in front of 20 people in a place you’ve never heard of.
3. Prepare for Transportation
Logistics. Don’t let them ruin your SXSW experience. Getting around Austin during SXSW can be frustrating. Cabs are usually a bad idea. Good luck hailing or calling one—only to have someone else steal it a half a block away. If you take a taxi from the airport, or at any other time, I recommend you get a card with the driver’s cell phone, tip big and ask him if you can call him and during what hours. It might take him (or someone else he calls for you) a half hour to get you, but at least someone will come and you do have a number handy. The later it gets in the evening and the festival—the bigger a problem this becomes. I have spent an hour outside a hotel trying to hail a cab at 1:30AM with 2 of the doormen out on the street trying to hail cabs. Car2Go is very active in Austin, but it may be too late to register as a new member in time for SXSW. Pedicabs can be a great option for getting from East 6th Street over to West 6th Street in a hurry. Or try local drivers when possible. They know the area and you could be supporting the local independent economy. Walking is healthy, free and allows you to see a lot more. Downtown Austin has a feet-friendly Walk Score of 86.
Leave your car parked. The combination of traffic, scarce parking, over-priced parking and alcohol makes getting around SXSW by car a really bad idea.
4. Eat and Drink Like a Local
This is Austin. There is scrumptious food everywhere. Whether you dig Mexican food, barbeque, street food or even vegetarian—there are plenty of good places to find good eats. There are a lot of day parties that feature free food and even free beer (mostly light beer, not that there’s anything wrong with that, especially if you are pacing yourself).
Food and drink recommendations:
The Texas Cuban: South Lamar (Cuban sandwiches, fried plantains, Ting, free Lonestar tall boys on Saturday mornings)
Mother’s: Hyde Park (vegan and vegetarian cuisine)
Curra’s Grill: South Austin on Oltorf (great Mexican food, incredible avocado margarita)
Casino El Camino: 6th Street (best burgers and Bloody Mary’s in town)
Ruby’s BBQ: University area (lessor known piece of Austin music history, good BBQ too)
5. Go Off the Beaten Path at SXSW
There are special parties and happenings all over Austin—both official and unofficial SXSW events. If you get tired of 6th Street, there are plenty of alternatives to explore. The newly redeveloped east side is a short walk from 6th Street, and so is the fairly new Rainey Street District. Both areas are packed with bars, restaurants and food trucks, with music showcases all day and night. West 6th Street (@ Lamar Blvd.) is another hot spot. There is usually a bigger showcase (that’s where I saw Talib Kweli and Jimmy Cliff) there at Waterloo Records and many smaller showcases at the clubs and a couple small stages at Whole Foods. Austin is riddled with a slew of SXSW events. Venture out. Have a plan to get back safely.
Chicago Made Showcase (official): Tues. March 11, 8pm @ Red 7
Bipolar Sunshine @ SXSW (official): Tues. March 11 @ Latitude 30
SXSW Reggae Showcase (official): Wed. March 13, 8pm @ Flamingo Cantina
DigSin Dig Party (unofficial): Thurs. March 13, 1pm @ Majestic Austin
SXKeyBar (unofficial): Fri. & Sat. March 14/15 @ KeyBar
SXSW Outdoor Stage at Butler Park (open to the public w/ pass): Thurs. Fri. Sat., March 13/14/15
Enjoy yourself. Soak it all in. Be open to new experiences. Feel free to holler at me on Twitter and let me know of any cool events.