5 tips for hosting a low-cost community arts event

Situation: You’ve been asked to plan a community arts event. It needs to be hugely successful, but you have little-to-no budget. Impossible? We don’t think so!

Solution: By networking with fellow members in the arts community, presenting your event to neighboring venues and businesses, and building a team of partners eager to support your cause, you are bound to succeed! Utilize these 5 simple tips to help get your community arts event, or any community event, off the ground (and running)!

1. Choose a location that will benefit from increased traffic flow. If it’s a place that’s near and dear to your heart, even better.
A venue with power, running water and restrooms is best as you won’t need to rent the infrastructure separately. If you can establish why your event will be beneficial to the venue, it’s possible that you can co-present with them and may not even need to rent the space. Never hurts to ask!

2. Pool your resources.
Clearly define your cause and share with others. You will be surprised at how easily you can pull together a team of local volunteers who are willing to help in the planning process. This may be one other person, or several people who have different areas of interest and skill sets. Establish a common vision of what the event will be so that everyone is on the same page.
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How to use Facebook Ads to target your audience

You’re organizing an event that is special and unique. How do you find ticket buyers that are just as passionate about this project as you are? An affordable and easy option for strategic event promotion is Facebook Ads. With over 500 million active users, Facebook is a hub of potential customers cleanly labeled by age, location, and interests. By targeting your audience online, you could fill the house weeks before your event.

Here are a few things you may find useful when setting up your advertising campaign.

Keywords are always key

The listed interests, likes and hobbies of each Facebook user make it easy for you to find people who will be drawn to your event. By associating your ad with industry-specific keywords, you are actively extending your targeted reach. For example, a cabaret variety show might target keywords such as burlesque, circus, or magic. Even better, Facebook allows you to add as many words or “tags” as you want.
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