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How to Install Google Analytics

Google Analytics

As DIY advocates, we understand the importance of measuring success in affordable ways. When it comes to managing your presence online, tracking results is an easy way to advocate for extra grants, funding, and of course it can help you plan for future events. Google Analytics, used by over 15,000,000 websites worldwide, can help you monitor who is coming to your site, from where, and how often. This information helps you figure out how to plan for and promote your events. Read our tips to get you started with Google Analytics.

Getting started 
Before you start using Google Analytics to track website activity, you’ll need to create a Google account. First, visit,http://www.google.com/analytics/, signup for an account or login with your existing Google information. You’ll be asked to enter in your website address, contact information, etc.

Select your account properties 
Before installing the tracking code to your site, make sure you are selecting the correct website type you wish to track. Google Analytics can support varied types of tracking for a number of websites and online configurations. You can organize your tracking reports by users, properties, website types, and more. For most users, selecting a “Single Domain” dashboard is the standard. This is typically used for a singular blog or website.

Setup your tracking code
Once you’ve completed the signup process, copy and paste the code provided to you in the base HTML of your site. The two places to install the code are the header and the footer of the page. Each of these have advantages and disadvantages. If you add the code to your header, the code will track all visits even if the visitor leaves the page before it has completely loaded but it may increase the load time. If you add the code to your footer, the page will load faster without delays but it will not track the visits of users who leave before all the content has loaded. For instructions on how to install the code on your WordPress site, click here.

Analyze the metrics
After you’ve logged into the appropriate analytics dashboard, you’ll have access to metrics for visit duration, visitor flow, geo-location, device type, and conversation rates. If people are leaving your website on a certain page rather quickly you can adjust the content accordingly to convert people to buying more tickets or merchandise. If more people are visiting your site from a certain geographic area you might consider targeting your marketing efforts better in that city. You can also focus on marketing more or less on a particular device (mobile vs. computer vs. iPad, etc.), depending on the results of your vistor data.

We’ve only covered the very basics for beginning to track your website or blog with Google Analytics. If you’d like more thorough information on how to make the most out of your account, take a look atSimplyBusiness’ Small Business Guide to the Google Analytics.

If you’d like our promotion team to assist you with anything, feel free to email Promo@BrownPaperTickets.com or call (800) 838-3006 (Option 5).

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