How to Create FOMO with Your Event Promo

events-promo-fomo Fear of missing out, or FOMO is defined as “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”  It’s that little twinge that convinces you that you could be having the time of your life … if you went somewhere else.

 “My friends are doing something amazing and I am just sitting here.”
“Why am I not dancing … so and so is out dancing.”
 “I can’t believe I am missing That Band.”

In 2013, Mashable reported that 56% of social media users suffer from FOMO and we’re sure that number is a lot higher now. Tap into FOMO for your event promotions and get more attendees.

 

Creatively Name Your Events

The event name is the first thing your potential attendees will see on their newsfeeds. It’s important. Have a namestorming session. Write a list of words associated with your event and go two steps beyond what’s there. Create a double-entendre. Smush two words together into a memorable portmanteau. Make it rhyme or make it alliterative. If you get stuck, use the thesaurus.

If you’re promoting a reading with a new memoir author, instead of an “Evening with Elisa,” strive to stand out. Make it playful. “Elisa Shares Embarrassing Childhood Stories,” “Elisa Reads Her Diary to Strangers,” “Who the Heck is Elisa? Find Out.”

Use a creative hashtag from the beginning of your promotions. Put it on the fliers and in your event copy. That way, people may use it before your event to talk about it.

Facebook Event Promotion

The FOMO first step is getting your fans’ friends to go. Create a public Facebook event page and invite all of your fans and/or friends to RSVP and get tickets. For maximum success, start your Facebook FOMO promo 4-6 weeks out. That person’s friends will see that they clicked “interested,” or “going” and BOOM! the event is not only on their radars, it stays there.

• Tag the venue so that the venue can share your event too.
• Include a link to buy tickets in the copy.
• Experiment with targeted Facebook ads or boost the update, so more followers see it.

Go Live

Use Facebook Live to get potential attendees off the couch and to your event or to make them see that they’re missing out so they go to the next one. Go Live during one of your speaker’s presentations or send out an Instagram story of your band’s rehearsal.

Live video can be tricky. Make sure you’re in a well-lit spot close to the action and keep it steady with a phone tripod.

Photo/Video Promotion

In general, high-quality photos work better than graphics for your event pages. Nothing incites FOMO better than a photo or video, as it helps your visitors see themselves at your event. Don’t just focus on performers; take snaps of the crowd laughing, dancing and having a grand time. Use these to promote your next event.

Word to the wise: Ask permission before you use your attendees’ photos or include language in your event’s terms and conditions regarding photography usage.

What strikes your FOMO and gets you to an event? Comment below and share your event promotion ideas.

Event Tips >

Is It Time to Hire a Publicist?

Hiring-PublicistEveryone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows.

Sure, your friend is talented, hardworking and deserving. They also have a tenacious publicist … and you don’t. So you start to wonder if you should hire one too.

Publicists do more than write press releases—they frame your story just the right way. They develop relationships with journalists and know who will cover your project. A good publicist handles hard-hitting questions or crisis management if something goes wrong. And then there’s the most laborious part–crafting pitch after pitch after pitch.

When you reach a certain point with your events, band, book or any venture, hiring a publicist may make sense. Remember there’s only so much a publicist can do—your project should be ready to promote. If you lack concrete goals or a strong following, handle your own PR for a bit and see what happens. If the buzz becomes too much to manage on your own, it may be time to consider outside help.

Signs It’s Time

  • You don’t have time to correspond with media or you have a day job that does not allow you to do outside work.
  • You put on more events than you alone can handle.
  • Your event includes controversial or political material and you think you may be fielding tough questions by the media.
  • You’ve dealt with negative media in the past.
  • You’ve hit a roadblock or a lot of dead ends managing your own publicity.

Pros of Hiring a PR Pro

  • They are trained to reach out to media using the best tactics and practices.
  • They have existing relationships with media members.
  • Since they’re focused on publicity, they’ll be able to promptly reply to media inquiries and take a giant chunk of responsibilities off your endless to-do list.
  • If you have a mid-to-high-profile guests, performer, etc. for your event, a publicist will know the strategies to get them an interview.

How to Find a Publicist

If you organize long-running or frequent events, consider a PR agency, but be wary—agencies are costly. Before you start setting up meetings, have a solid budget and expectations in place. Know how the agency measures success and who they’ve worked with before.

In the entertainment industry, freelance publicists are easy to find. Check out LinkedIn or Facebook PR groups or contact a local university—you might be able to find an entry level publicist who’s willing to work at a flexible rate.

Brown Paper Tickets offers free promotion advice and resources. Email our promo team at promo[at]brownpapertickets[dot]com. They won’t manage your publicity, but they have a wealth of information on how to do it yourself.

Did you hire a publicist? How did you know it was time? Comment below.

Event Tips >

8 Secrets to Writing Event Pages That Convert

BPT_Icons_Typewriter-01The bad news: From email newsletters to Facebook posts to the New York Times, the moment your prospective customers arise, they’re bombarded with things to read. You get a few mere seconds to hook ’em, which means your event description and website copy needs to be polished and punchy.

The good news: You don’t have to resort to all caps headlines (YOU’RE SCREAMING), inappropriate visuals or sixteen exclamation points to sell tickets.

1. Talk the Talk
Burlesque performer Sailor St. Claire’s website is an amazing example of brand voice and well-done copy. “With her scintillating wit and copious charms, Sailor channels academic excellence into burlesque bravura …”

Scintillating wit, copious charms. Just by the word choice, we know she is one literary lady.

Fancy $2 words work well to attract a bookish burlesque audience, but could turn away down-to-earth attendees of a hot dog eating contest. Use nomenclature that appeals to your prospective event goers.

2. Sensory Details
Good writing helps readers see what you see. Vague writing gives a blurry image and puts your reader to sleep.

Eliminate “beautiful, great, fun, perfect, unique” from your event page. “What makes it unique?” “Perfect?” “Fun?” Draw out the descriptive details.

Flex your vocabulary. If your event is a poetry reading at a “burnt-out warehouse down by the docks” (yes, that’s a Seinfeld reference), avoid the descriptive term, “unique.” It’s edgy. It’s industrial chic, a hip hideaway, a creative hive with high ceilings.

3. Be Specific
Avoid writing “we will serve food.” Your prospective ticket buyers won’t know if you’re going to hand them a bag of Fritos or a Cornish hen.

You might not know ahead of time the specific dishes you’ll serve, but there are nuances between words for food. “Snacks” is more dips, chips and veggie plates, while “hor d’oeuvres” is toothpick and finger sandwich food. “Snack” lends itself to a more casual affair, “hor d’oeuvres” says black ties and heels.

When specific, little details wrangle expectations and offer a clear image of the event.

4. Don’t Dare Bury the 5 “W”s
Providing sensory details helps your ticket buyers envision the event, but don’t bury who, what, where, when, why. Include your performers’ or instructors’ names and past performances or awards in your event description. Read this PR post for more on how to find your unique value propositions.

Break up the text to three sentences per paragraph. Avoid huge paragraph blocks. Add the nearest subway lines or parking tips to ease commuter anxiety. Let your event goers know if they don’t need to be “on time” and can just drop in.

5. A Few Words on Brevity
“I have only made this letter longer because I have not had the time to make it shorter.” Blaise Pascal, the Provincial Letters.

One mistake nascent writers make is far too much. Never assume your reader will pore over every word. In fact, assume that they won’t. Especially on an event page.

Go ahead, write it all out, but then go back in and trim, trim, trim. Here’s how:

Hunt down redundant terms and descriptions. Did you describe something twice? Are you guilty of duplicating details? (See what I did there?)

Just say no to passive voice. Passive voice is like an ill-fitting t-shirt. It isn’t wrong, but it isn’t doing you justice. Tattoo the words: am, are, was, were, be, being, been on the inside of your wrist. (OK, fine, just put them on a post-it near your desk.) When you notice these, switch up the sentence so it’s active.

Passive: The event was attended by more than 600 excited people.
Active: More than 600 excited people attended the event.

Punch it up. Employ one-word sentences and don’t fear phrases. 

“Amazing. Still a ticket left to see our band rock the Warehouse this Friday. Is it yours?”

“It’s amazing, there is still a space left to see our band rock the Warehouse this Friday night at 3:00PM in the afternoon. Could it be yours?”

6. Prominent Call-to-Action (CTA)

Marketing-BPT-CTA

Put a Brown Paper Tickets’ button or text link “above the fold,” (i.e. positioned in the top half) of your website. Never make your customers search for the link to buy tickets. Write your call to action in the imperative. Buy Now, RSVP, Join the Party. You can be creative, but for best results, give an action to take.

7. SEO for Success
Do not slap your flyer on your website and call it a day. Image files are not readable by search engines like Google. Fill out all related categories on your Brown Paper Tickets’ page and use keywords in your title and on the page (e.g. food and drink for a cooking event, etc.) More about SEO.

8. Hashtag It
Giving-Tuesday Advertise your hashtag on your event flyer and page and prominently display it on signage at the event. A hashtag points your attendees to where to talk about your event and streamlines feedback for your post-event analysis. Encourage your attendees to post photos. Research hashtags.

Have a writing tip? Ring in below.

Event Tips >

3 Secrets to Booking Great Shows

Music Festival Booking TipsI booked my first punk show in 1991 at the tender age of 18, so that’s 23 years of experience booking shows. Crazy.

A lot has changed. Nearly all communication was via phone or letters. Very few venues were keen on booking punk rock, so finding a venue (let alone an all-ages venue) was a challenge. To get the word out, you literally had to visit every town within a 100-mile radius and physically hang posters. Or find that town’s punk rock record store and give everyone with dyed hair or a leather jacket a handbill.

These days, it’s much easier to get the word out and to communicate with artists and venues. In fact, whole tours can be booked and promoted without making a single phone call or leaving home. That said, there are still some important things event organizers and producers should keep in mind when booking a night of music.

Here are three tips to steer you in the right direction:

1. Curate Your Bills

Back in the day, many things fell under the punk rock or “alternative” umbrella – a bill could feature a ska band, a psychobilly band and an electronic act. Today, music fans are easily able to fine tune their tastes and genres. The most successful bookers I know are ones who really got to know the bands’ sound and audience. They realize that even though the opener may not have a huge draw yet, the headliner’s audience will probably dig them. In this case, the sound of the bands, not their draw matters. This helps build the opener’s audience and creates a night of music tailored to the audience’s tastes. The audience not only gets to see the band they love, they also may discover a new favorite act.

2. Limit Your Acts

Playing or attending shows with five or six bands drives me crazy. It’s a disservice to everyone because bands have to play super short sets, get gear on and off as quickly as possible and audiences spend more time watching bands set up than watching them perform. Big bills can work for special events like festivals, but even then there should be a shared backline of drums and bass to ensure smooth transitions between acts.

Some bookers argue that more bands equals a bigger draw, but I’ve found the opposite to be true. Most fans would rather see a full set from their favorite band than a condensed one. They will likely hold out for a later bill where they can see a full set. Additionally, the bands know they won’t be able to flex their muscles performance-wise and will split the door amongst six other bands, so there’s little incentive for them to promote the show.

3. Promote (And Not Just on Facebook)

With the onset of social media, guerrilla promotions have fallen by the wayside. Often, producers and organizers seem content with creating a Facebook event page and shooting out a couple tweets. While this is an essential part of your promotional plan, don’t rely solely on social media, especially considering Facebook’s diminishing reach. Get out there and hang posters, contact the local press or bug some folks at your local independent radio stations. Basically, do all the old school “guerrilla” promotional tactics in conjunction with social media.

Nothing is more compelling than seeing a cool poster all over town or being handed a playbill by one of the band members. Get creative. You’ll see better results.

Share your thoughts and event tips for booking shows.

Photo Credit: Amanda Halm

Event Tips >

5 Social Media Best Practices for 2015

Social media continues to evolve and morph into our daily lives personally and professionally. Real-time sharing of photos, updates (tweets, posts, etc.) happen at all types of events. Here’s to using social media more strategically before, during and after events.

socialmedia-SS1. Instagram Dominates Visual Engagement

The visual revolution is driven by mobile smart phones and social media channels such as Pinterest and Instagram. They’ve turned browsing the web into a visual experience unlike any we’ve seen in web history. Photography and graphics drive engagement in these channels (and others). Twitter also allows photos to be added to posts and stats show tweets with photos often yield higher engagement than those without.

People love sharing selfies while they attend theater shows, parties, festivals or are exploring town. Instagram, like Facebook and Twitter before it, is now a must use social channel.

2. Video Content Explodes

Facebook, Twitter and LinkedIn all now show preferences for videos uploaded and hosted on their platforms, cutting into YouTube’s market share of video engagement and views. Facebook recently surpassed YouTube for most video views on desktops, according to comScore in 2014.

You don’t have to be a pro to shoot or publish video now. Use your smart phone, select apps and simply share what’s happening at your shop, in your local area and with your products. Polished videos are less necessary with the rise of social video sharing tools such as Vine, Instagram’s video tool and smart phone capabilities. Authentic interviews, previews of products, welcoming words from entrepreneurs, backstage clips. Content is ready for filming and an increasing number of social site welcome it.

Ask a vlogger how important video is.

3. SlideShare Ideal for B2B Sharing

Content is king and SlideShare makes sharing content easier than ever, especially for businesses who service other businesses and don’t necessarily have loads of consumer-rich, delicious photos. Think of it as a simplified PowerPoint tool. Use SlideShare to distill benefits of using your service or company and allow your sales crew to share the presentation online, via email or even use for presentations.

Since SlideShare is owned by LinkedIn, which has made major strides to ramp up content publishing for all, new features and functionality have made SlideShare a necessary part of business marketing, thought leadership and relevancy.

4. Hashtags Focused on Tribes

Hashtags are officially ubiquitous sliced and diced methods of searching and finding across all social media platforms (except LinkedIn, bless its heart). They’ve become the norm (thanks to Twitter for introducing us to these utilitarian beauties).

Use too general of a hashtag and you’ll lose your audience. Instead, focus on highly targeted, localized or temporary hashtags that a niche tribe cares about and focus a conversation around relevant topics. Forget #food #socialmedia #events. I attended Seattle Interactive Conference and they annually use #sic2014 (etc) so attendees can hone in and join conversations or follow threads more easily.

Host an annual festival or conference? Use an acronym or abbreviation and possibly the year. BottleRock Napa Valley could use #bottlerock15 this year.

Want to search hashtags across all social platforms? Use a hashtag aggregator like Tagboard.

5. Paid Facebook Posts Become Norm

socialmedia2-SSYes, Facebook mucked with their algorithm much to the chagrin of marketers, small businesses and nonprofits. Gone are the days of your post reaching 50% of your fans instantly. Now you have to work for it. Or pay for it.

Facebook, after going public, monetized their news feed incrementally. Luckily, a little money goes a long way. Test boosting posts, one of the most cost-effective paid placements available. Write a post, include an eye-catching photo and promote it to your followers and their friends. Then do another post and target new users by geography, age and interest(s) and see which attracts most engagement, views or drives traffic to your site. I’d recommend setting aside $20/month to boost select content. You basically have to pay to play more and more. Other social channels are following suit and offer options to pay to expand reach of your content or offer.

What other trends or tactics are you planning to tap or try in 2015?

Event Tips >

Top 5 SEO Tips for Event Planners

search-engine-optimization-events-1George Freitag swooped in to the Brown Paper Tickets community space to teach event planners search engine optimization. He wasn’t wearing a cape, but we’re pretty sure he’s some type of SEO superhero.

Exhibit A: he has a wealth of experience listed on his website. B: He works for Portent, Inc. an 18-year-old digital marketing firm based in Seattle. C: He gave free advice and tools event planners and promoters can use to achieve higher rankings, sell out shows, kick butt online. In short, he knocked our socks off. Then just as quickly as he appeared, he vanished into the gray Seattle sky, not even helping himself to a doughnut.

SEO Basics for Your Events

1. Be online
Be findable. It may seem obvious, but nonetheless, it is a good place to start. Your event needs to live on a permanent website or page, so fans and prospective attendees can find you. Create a website or page or at minimum, fill out all the fields when you create your event page.

You’re not done yet. Make sure your website or page has text, as search engines like Google cannot read text on an image file, so simply uploading your band’s flier to a website won’t do much to improve organic traffic.

Freitag’s test: see if you can copy and paste the text. If you cannot, search engines won’t be able to read it.

2. Be useful
Details, details, details. Add the event name, date and time, location and other need-to-know information. But don’t copy and paste the description from one site to the next – search engines see this as spammy, useless duplicate content. Craft new event descriptions for every page and site listing your event.

Add a call to action (CTA). Visitors to your event page need to know where to buy tickets, so make sure you have a nice bright button or text link. Buy Now. Register Today. Sign Up for This Crazy Awesome Event. Brown Paper Tickets lets you embed a CTA button or text link right onto your webpage.

When setting up your event, you can put one of these buttons right on your site:

Marketing-BPT-CTA

You can contact us 24/7 if you need help setting up your event on our site.

3.  Be relevant
Say you just got back from Paris where you learned to soufflé with the best of the best and you now you want to teach a French cooking class.

How will prospective attendees find your class? You have to talk the talk. Use words in your descriptions people will use to search for classes. In the SEO-sphere, these are called keywords.

How do you find keywords? Search on Google for “French cooking course” and scroll to the bottom to see suggested search terms. Or use Ubersuggest to see popular searched-on terms. Look for terms that get a lot of traffic, but aren’t too competitive. Find out whether it’s better to use the term “course” or “class” or other words in your event title and description.

Don’t overuse keywords though. Use them naturally – sprinkle them in.

Don’t do this: Want to come to my French cooking class? Please come to my French cooking class. My French cooking class is January 3.

Freitag recommends Google Webmaster Tools so that you can check in on your SEO efforts, conduct keyword research and understand how others are finding your site.

4. Be popular

SEO-Tips-Events

After the workshop, we practiced “being popular.” Follow us on Twitter and join in on the fun.

Search engines favor popular sites that have a lot of high-quality links, mentions, shares. A few marketing and social media efforts can help you become naturally popular online.

Link your event page on our site to your web page. Have a good PR plan in place to attract media attentions and mentions from journalists. Submit your event to calendar listings. Freitag said to “get as niche or regional as you can.” He also advises to include display buttons, so your friends, fans, and others can share your Zombie flash dance, punk poetry slam or whatever you have going on.

5. Be pretty
Freitag said, “Yes, we mean be pretty in the most superficial way possible.” Make sure you have clean event titles that use 50-65 characters. Title tags have a direct impact on your rankings (how high you are on the page), so pick a title carefully. Your meta description does not have an impact on your ranking, so you don’t need to worry so much about keywords, but make sure it’s grammatically clean and includes all the important details because it will be pulled in when people search for your event.

Use the Portent SERP Preview Tool to preview what your event listing will look like in search results.

And remember, the more “popular” you are, the better. So make sure when people share your content, it’s looking sharp. Freitag recommends Twitter Card to beautify your content when it is shared.

And more:

Freitag gave event planners so much useful advice, we couldn’t possibly list it all. View his whole presentation and comment with your own thoughts on SEO.

 

 

Event Tips >

Comedy Outliers: A Million Ways to Deal With Venue Changes!

CO29final-normal fontGuest post by Brandon Collins and Mike Brown of  Comedy Outliers. They offer advice to comedians and performers on how to survive and thrive in today’s competitive artistic climate.

We Heard You.

We Listened.

We’re Back.

Those were the first three sentences in our first email we sent to our mailing list after the third showcase we held at Webster Hall. Based on the feedback we had received from our followers and our overall experience as producers, we came to the conclusion that our partnership with Webster Hall just wasn’t a good fit. The most difficult part about this revelation was that we had told our audience that it was essentially our new home AND we would now be changing the location of our show for the third time in less than six months. After a successful run of two years at Lilly O’Briens, producing a show for Yelp NYC and getting several guest appearances on popular podcasts we were hitting some rather rough speed bumps when it came to securing a new venue.

These things can happen and while it’s most important not to panic, there’s a few other things you should keep in mind as well:

1. Be optimistic and come up with an action plan! We followed up with our audience to let them know that we understood that they were not happy with Webster Hall as a venue and that we took their views to heart. We also knew that people appreciated our previous location at Lilly O’Briens in downtown Manhattan; a venue that was so random that they felt cool to be in the know about this unique event that took place every month. In the search for a new home, we knew we had to find a venue with owners that would not only be supportive of live comedy but would give us the ability to run the show the way it had always been successful.

2. Keep engaged with your audience! Using our weekly podcast and Twitter account to keep in touch with our following was crucial in making sure they knew about the changes we were making.

3. Don’t be afraid to admit when you made a mistake. We were initially very excited and proud of the opportunity to produce shows at Webster Hall. However after our first two shows, we realized that the venue didn’t quite understand what we were doing with “Comedy Outliers”. Our audience weren’t thrilled with the environment and as producers we found ourselves lost among the many other shows that the venue hosted. The decision to part ways with Webster Hall wasn’t difficult even though we didn’t have a secured new venue at that moment. We had to do what was best for our brand.

4. Be excited about the new changes! Finding a new venue required a lot of emails, phone calls with various managers and hitting the pavement to scope out potential venues. Finding the Wooly was a great success! Not only is it located only a few blocks from our old stomping grounds in downtown Manhattan but the manager is a strong advocate for the performing arts and really gets what “Outliers” is about. In our recent advertisements and promotion we have vigilantly expressed our excite about this “reboot” to our show with the new venue.

As a producer, there will be many successes peppered with a few setbacks. You have to be willing to adapt and show your audience that you are humbled by the experience. If they see that you’re doing your best to give them a great experience, they’ll come back and support you!

 Comedy Outliers’ next show is at The Wooly (11 Barclay Street) on Saturday, June 28th  at 7pm. The show has a $10 cover with no drink minimum. Buy $5 advance tickets if you enter code: “BPT”!  You can also support their efforts by hitting the “Donate” button on their website.

Comedy >

Why Twitter? Madalyn Sklar on Indie Music and Building Relationships

madalynsklarMadalyn Sklar is a music business and social media coach. Though her focus is do-it-yourself for independent artists, she creates, curates and shares content that could be a resource for any small business, especially those working in events. Sklar’s over-arching goal in everything she does (and it shows) is: to enable people to “work smarter, not harder.”

Brown Paper Tickets Q: We came across an infographic about how certain bands were “break-outs” at SXSW if you look at the Twitter numbers around their shows. Since you were in Austin for SXSW and have been in the music industry, would you say that musicians use Twitter well?  If not, what obstacles or misperceptions do they have?

Sklar: There is a segment of musicians using Twitter quite well; however, I have found that a good number of DIY independent artists have not fully embraced it. It’s because they either don’t get it at all or they are somewhat using it but don’t see the real value or benefit. They are not getting a return for their time spent. I have made it my mission over the last several years to teach artists why Twitter plays an important role in their overall marketing for their music. I show them how to reach new fans and music industry professionals. Once they see the real value in Twitter, they begin to invest time on the platform.

Brown Paper Tickets Q: For bands or musicians you’ve worked with that resisted mightily at first, what finally converted them into Twitter fans?

Sklar: I run a popular Twitter chat (#ggchat) for musicians and music biz. I find that a good number of our first-time participants are new to Twitter. There is such a big buzz about the chat that it piques their interest. They are using the Twitter chat to get their feet wet on the platform. What better way to learn than to surround yourself with like-minded musicians and music industry professionals! And the best part is you make instant connections with people. You see immediate results. The chat is fast-paced and really keeps you on your toes. After an hour of discussion in this format, you start learning how to maneuver in Twitter. This is part of taking small steps to learn. From there I have seen participants really blossom on Twitter.
Read More…

Event Tips >

How to Use Instagram for Business

ES_InstagramInstagram first exploded onto the digital scene as an iOS-only mobile app. Now it’s a massive social network with a web presence. Averaging 150 million active users, and more than 75 million daily users, it’s no surprise that organizations are searching for ways to implement strategic Instagram campaigns. As a brand, your efforts on Instagram, or any social media platform, should be tailored to your specific goals and audiences. We’ve gathered a few of our favorite tips to make sure your presence on Instagram is worthwhile and helps you sell more tickets.

Create A Unique Visual Experience
Instagram has the potential to take bland mobile photographs and transform them into beautiful art. Lighting, angles and filters are all things to account for as you snap your photographs. Natural lighting works well. Think about which filters would look best in which environments and pay attention to creative ways to showcase products and services. See tips on how to master the art of phone photography.

When To Post
It’s always tricky to test out what time to post your content. Luckily, tons of people have researched when people are most likely to engage with brands. According to TrackMaven, most successful brands on Instagram post their content on Thursdays. Because the application is inherently accessible 24/7, though, the most likely that a user will engage with you and your photo/video is Sunday. The time of day depends on your audience.

Tip: Limit your visual content to 1 or 2 posts a week. If you want to document an event with several images, live tweeting is a more effective method for not bombarding user timelines and being able to have a 2-way stream of communication. If your account has 200 photographs and 10 followers, rethink your frequency and photo content.

Hashtags Are Your Friend
While there is much debate on the use of hashtags for Facebook , the use of purposeful hashtags increases your engagement significantly. While there is no golden number, data shows that accounts with more than 1,000 followers received an average of 21.21 interactions per post while accounts with less than 1,000 followers who included 11 hashtags with their post received an average of 77.61 interactions (according to BufferApp). We don’t encouraging going on a hashtag binge. Use a few targeted, relevant hashtags to boost discoverability and engagement.

Capitalize On Your Current Following
Cultivating an organic, bot-free following can be tough, but doable. Facebook is one of the oldest social media platforms and likely where brands have their most loyal following. Instagram and Facebook are seamlessly integrated social media sites. Connect your accounts and share content across both platforms. Hashtags will transfer over to enhance your visibility on Facebook’s graphic search and fans that engage with you on Facebook will be alerted of your account and activity on Instagram.

Tip: Hosting photo contests on Instagram through Facebook has proved successful for many organizations. You can organize submissions through custom hashtags. Facebook has strict rules on hosting contests on their platform. Directing the interactions to Instagram through Facebook is an easy work-around.

The world is your visual oyster. We know you’ll be able to take the world by storm through Instagram. You can reference our simple Instagram Guide here for extra help. If you have any questions or concerns about getting started always feel free to shoot us an email at Promo@BrownPaperTickets.com or call (800) 838-3006 ext. 5.

Event Tips >

HOW TO BUILD RELATIONSHIPS WITH BLOGGERS

bloggersWord of mouth influence is one of the most powerful and organic ways to build buzz around your event or cause. According to Nielsen, 43% of consumers are more likely to make a new purchase when learning about a product or service via social referral. Blogs have become an essential part of the new media system of word-of-mouth. With significant following and one or more digital platforms, the right blogger can help amplify your message and spread the news about you and your events. Read through our tips below for how to establish lasting community connections with bloggers.

1. Target Your Niche
Bloggers often have clear niche interests. This often makes it easier to invite them to your event than other traditional media outlets. As you research, think about bloggers that are relevant and influential in your area. If you are hosting a cooking class at a restaurant, think outside of the box and look for individuals who blog about food from varying perspectives. Find mommy blogs about food preparation, food-to-farm organizations, and of course foodies. Every industry has subcategories and target markets. Pay attention to the blogs that have already written about your competitors; it’s more likely that they will be interested in writing to you, too.

TipBlog Catalog and Google Blog Search are a few free resources for searching for interest-specific blogs.

2. Reward Their Readers
Sometimes, something as simple as a fully-loaded gift bag is enough to warrant a dedicated blog post. Even better, the goodies included in the bags can also work as giveaways or contest prizes for their readers. You can also offer unique discount codes to your future events or shows for the readers of the blog. Bloggers work as virtual conduits for your message. The potential for your event to go viral relies heavily on nurturing their readership. Don’t forget to include a link (not an attachment) to photos and videos associated with your event or with the industry the blogger writes about, that would be appropriate to include along with a blog on your event. Bloggers need visuals to keep their readers’ interest!

3. Simplify Your Message
Making your event information easily shareable is key to any media outreach. Bloggers are no different. Organize all of the necessary information for your event including: date, time, location, event images, flyers, parking information, etc. If a blogger doesn’t have to spend hours researching your event, they’ll be more likely to feature you in their editorial schedule.

Tip: Crafting Facebook, Twitter and Instagram-ready posts can help extend your messaging on varying social platforms. If you’ve created an event-specific hashtag, you can also start building buzz around your event weeks before it begins.

4. Build Authentic Community
As you begin your outreach, be genuine in your efforts. If you see them posting an article about your show beforehand, comment, share and like it. Retweet their tweets and start following their work in advance so they’ll have some context for who you are before your invitation. Don’t forget to thank them both publicly and privately for their coverage and treat them like VIP at your event. You never know what a great relationship with a blogger can do for you in the future.

These beginner tips should get your started with your outreach efforts. If you have any questions or comments about inviting bloggers to your events, email us at Promo@BrownPaperTickets.com or call (800) 838-3006 (Option 5).

Tweet this article | Share on Facebook

Event Tips >