Attendee response to the first day of comedy at Austin’s 2014 South by Southwest Interactive/Film/Music Festival proved one thing undeniably: comedy personalities and projects are garnering more mainstream attention and attracting larger fan bases than ever before.
By early afternoon, the overflowing Convention Center hallways were rivaled by their meeting room counterparts. Though it was technically filed under Film programming, the 2 p.m. discussion between moderator Jeffrey Tambor and fellow Arrested Development castmember Jason Bateman (regarding directorial debut Bad Words) reached capacity and then some, with badgeholders huddled around the closed-circuit television outside the doors. Similarly, the Inside Late Night with Seth Meyers panel attracted a line that doubled back on itself an hour before its 3:30 start time, and hundreds were turned away after doors opened and the room immediately filled.
Over at 6th Street venue Esther’s Follies, Aisha Tyler’s 4 p.m. Girl on Guy podcast had been cancelled (a new TV pilot forced the comic-actress to break her SXSW commitment), meaning the first comedy event most fans could actually attend was a 5 p.m. live recording of the Harmontown podcast. Though the late addition to the lineup—a bid by Community and Rick and Morty writer-producer Dan Harmon to up interest in the four Film screenings of his Harmontown documentary—was offered the Esther’s Follies locale freed up by Tyler’s absence, Harmon curiously insisted on the Hilton Hotel’s Liberty Tavern, a cavernous bar off the lobby with high ceilings and plenty of background chatter.