One of the first big events of the season is, of course, SXSW in Austin, Texas. Originally started in 1987 as a way to showcase independent music, SXSW has turned into one of the biggest interactive media events in the country, complete with corporate-sponsored showcases featuring big name acts, high-tech trade shows and media startup conferences. Attendance has sky-rocketed from 700 attendees in its first year, to over 40,000 attendees today. As a result, being able to see bands has become a bit of a challenge for the average music fan.
That’s why we’re excited to be ticketing a real “independent” festival in Austin that’s focused on a genre of music that we deeply love here at Brown Paper Tickets: reggae! Our music doer Billy Geoghegan has been playing in reggae and ska bands for years and you’ll often hear a reggae beat coming out of the computer speakers of many of our employees’ desks.
So, when we see that we’re ticketing a festival like the 4th Annual Wildfire Reggae and Arts Festival, we naturally want to spread the word and support it in any way we can. It’s going on during SXSW, so if you’re in town for “South By” and want to experience some high quality grooves in a beautiful setting, then Wildfire is for you!
Now in its fourth year, the Wildfire Reggae and Arts Festival will take place at The Music Ranch from Thursday, March 7 to Saturday, March 9 and will spotlight more than 30 bands offering a cross-section of the reggae genre, from ska to rocksteady to roots, dub and beyond. Past headliners have included Collie Buddz, Lynval Golding (of The Specials), HR (of Bad Brains), Common Kings, Contra Coup and Josh Heinrichs. This year offers another stellar lineup: Don Carlos (of Black Uhuru fame), Gyptian, Marlon Asher and the Farmers, The Expanders, Mike Love, Alex Marley, a large selection of DJ’s and more. They expect over 4,000 attendees this year and there will also be camping in a beautiful 80-acre oak tree forest. You can pick up daily passes, three-day passes or the coveted VIP passes right over here.Music >