A well-designed event flyer is critical to your event’s success. You have to capture attention, provide all the necessary details, and visually show what your event is.
Venngage, a tool that allows people to easily create flyers and infographics wrote this guest post to help event organizers create better event flyers. Read it and tweet it.
Buffer, a tool for content promotion analyzed their +400K Tweets, 60K Followers, and +300K Likes, and the results prove the effectiveness of images.
The Case for Images
Buffer noticed that Tweets with images received 18% more clicks,89% more favorites, and 150% more retweets than those without images.
So we know that visual content is important to
your event promotion strategy. But how do you design a captivating flyer with little time and budget?
1. Embrace Graphics & Illustrations
A visual content trend taking over event flyers is use-of custom graphics and unique illustrations.
For example, this sales event flyer uses bold and bright colors to draw attention:
Unique graphics can pique their audience’s curiosity and draw the eye in.
It’s important to note that you aren’t limited to
bright colors. You can mix vivid colors with flatters ones. Originality helps.
Check this event flyer for an example:
The chess pieces and hearts convey the
Valentine’s theme, at a glance.
Pro Tip: Don’t forget a URL to your event page and a call to action to register or buy tickets.
2. Reinforces Your Brand with Creative Fonts
Mixing different font styles and sizes is another way to create an eye-catching design. The hard part is there are unspoken rules when to use specific typefaces and which of them work well together.
Check out this example—having a different font at the bottom and the top draws attention to the title.
3. Keep the design simple
Tempting as it is to include every single event detail on your poster, it’s better to keep it simple and put all of the extra details on your event page. Strive for legible text that can be read and understood in a few seconds. These flyers are simple and have the title, date, time, address and activities, arranged in a way that’s understood at a glance.
I hope you’re excited, feeling inspired, and thinking more strategically about designing your next event flyer. Consider using Venngage to help with your design and then blast your flyer on social media and paper the town.
Author: John Kyeremeh, Growth Marketer at Venngage