Brown Paper Tickets uses cookies to provide the best experience on our website. By continuing to use our site, you agree to our Cookie Policy and Privacy Policy

Cookie Settings

3 Tips to Better Event Flyers

A well-designed event flyer is critical to your event’s success. You have to capture attention, provide all the necessary details, and visually show what your event is.

Venngage, a tool that allows people to easily create flyers and infographics wrote this guest post to help event organizers create better event flyers. Read it and tweet it.

Buffer, a tool for content promotion analyzed their +400K Tweets, 60K Followers, and +300K Likes, and the results prove the effectiveness of images.

The Case for Images


Buffer noticed that Tweets with images received 18% more clicks,89% more favorites, and 150% more retweets than those without images.

So we know that visual content is important to
your event promotion strategy. But how do you design a captivating flyer with little time and budget?

1.  Embrace Graphics & Illustrations

A visual content trend taking over event flyers is use-of custom graphics and unique illustrations.

For example, this sales event flyer uses bold and bright colors to draw attention: 

(Explore This Flyer)

Unique graphics can pique their audience’s curiosity and draw the eye in.

It’s important to note that you aren’t limited to
bright colors. You can mix vivid colors with flatters ones. Originality helps.

Check this event flyer for an example:

(Explore this Flyer)

The chess pieces and hearts convey the
Valentine’s theme, at a glance.

Pro Tip: Don’t forget a URL to your event page and a call to action to register or buy tickets.

2. Reinforces Your Brand with Creative Fonts

Mixing different font styles and sizes is another way to create an eye-catching design. The hard part is there are unspoken rules when to use specific typefaces and which of them work well together.

Check out this example—having a different font at the bottom and the top draws attention to the title.

(Explore this Flyer)

3. Keep the design simple

Tempting as it is to include every single event detail on your poster, it’s better to keep it simple and put all of the extra details on your event page. Strive for legible text that can be read and understood in a few seconds. These flyers are simple and have the title, date, time, address and activities, arranged in a way that’s understood at a glance.

(Explore this Flyer)

(Explore this Flyer)

(Explore this Flyer)

I hope you’re excited, feeling inspired, and thinking more strategically about designing your next event flyer. Consider using Venngage to help with your design and then blast your flyer on social media and paper the town.

Author: John Kyeremeh, Growth Marketer at Venngage

Event Tips >

A Partridge and a Parody: 12 Twists on Classic Holiday Events

It’s the most wonderful time of the year for holiday events. Bust out the ugly sweaters or the pretty ones, grab a mug of hot chocolate, and celebrate the holiday season with 12 unique takes on classic holiday events:

1. Brassy Baroque Christmas

The Portsmouth Symphony Orchestra Brass Quintet plays holiday classics mixed in with a sprinkling of baroque musical cheer. Go baroque. Portsmouth, NH.

2. A Seussified Christmas Carol

Relive your childhood favorite books all at once. At this, “whimsical romp through a Dickens’ classic,” meet Scrooge, Bed-Headed Fred, Little Timmy Loo Hoo, and Ghost of Christmas Future, Sven. Bedford, VA.

3. A Very Drunk Christmas Variety

What’s under that iconic leg lamp? Find out at this drunken variety extravaganza. From “A Christmas Story” to a “Mensch on a Bench,” this night of laughs and cocktails features some of Philly’s well-known performers showcasing their best holiday talents. Philadelphia, PA.

4. Bah Humbug! A one-man Christmas Carol

One man. All the characters in “A Christmas Carol.” Enough said. San Antonio, TX.

5. Christmas Hangover

Owen Alabado, an LA Comedian known for his TV and commercial appearances, will give a Christmas comedy show almost guaranteed to make you spit-take that spiked cocoa. Janesville, WI.

6. Christmas Queens are Coming to Town

You better not shout, you better not cry, but you can laugh and serve holiday realness with this holiday drag queen show. Manteo, NC.

7. Harry Potter Yule Brunch + Quizzo

Potterheads rejoice. Enjoy a magical brunch of delectable wizarding world sweets and a lively game of Quizzo. Ten points to Gryffindor. Philadelphia, PA.

8. Ho Ho Holiday Improv

Support local veterans and win a prize for the best ugly sweater. Did we mention hilarious improv? Brookfield, IL.

9. Ho Ho Homicide

A little murder mystery is sure to spice up your holiday. In this dinner event, guests uncover clues, mingle with suspects, and decipher a holiday mystery for the ages. Boise, ID.

10. Jackie Beat in Menstrual Krampus

Jackie Beat, the legendary drag performer celebrates the dark side of the season with a Krampus-themed performance. San Francisco, CA.

11. Acro Cats Meowy Christmas

Oh thank Tuna, the Acro-Cats are back and ready to sleigh. Watch these felines perform insanely cute Christmas stunts—jumping through wreaths, rolling ornaments, quite possibly running into the audience. The world’s only kitty rock band, will perform songs like, “Catnip Roasting on an Open Fire.” New Orleans, LA.

12. The Naughty List: a Holiday Cabaret

Here’s one for those who prefer a holiday filled with naughty and spice. The Frisky Fandoms will tease and shimmy their way through all the holiday classics—it’s sure to be scandalous. Bellingham, WA.

Comment below with your favorite way to spend the holidays.


Arts >

5 Serious Event Organizing Mistakes to Avoid

Event Planning Mistakes Think you have a great idea for an event, but you’re not sure how to execute it? Or maybe you’re overwhelmed by all the things that could go wrong (but won’t), but could?

Whether it’s your first event or your hundredth, you’ll want to avoid these 5 major event planning mistakes:

1. Procrastination

“Today is a bit cloudy… hmm? I heard it will be sunny tomorrow. I’ll start planning tomorrow.”

Start planning now. Better yet, start planning yesterday. Every day that passes, you could miss out on the talent or venue you want because someone else got there first. Your entire event could get pushed out to a cold and freezing month, rather than a nice summer evening because you waited too long.  Plus, the earlier you plan, the easier it will be to focus on later details, such as event promotion.

2. No Sponsorship/Funding

“Once sponsors hear my idea, they will all come running and give me all the money I will need for the event!”

Not only will you be so disappointed that investors are not flocking to you, they will have no idea who you are. You have to seek sponsorship—look for brands and people who believe in your idea and are definitely interested in your event. Craft a pitch and proposal. How does this brand align with your event? What will you bring to them?  What kind of return will they get?

3. Inconsistent Event Dates

“I can put on my sell-out July event at the same venue… but in December! I’m getting such a deal on the venue.”

Weather and seasonality are huge factors when it comes to planning events, especially (obviously) outdoor ones. Believe it or not, attendees look forward to events when it is nice and sunny outside. If your event is normally successful year after year, your ticket buyers will plan time off and maybe even reunite with friends they made at last years event. Do not bunny-hop around the calendar, hoping your audience will follow.

They most likely won’t. Because there will be another event coming along to take your sweet July spot.

4. Ignoring Safety

“I think I’ll ignore the warning from the venue owner that the water main could possibly rupture during my event.”

Forget the amazing DJ you lined up or your visions of your attendees having the best time of their lives. Safety should be number one priority. People trust you with their lives; they want to be entertained and not worry about possible safety hazards. If you would have gotten that water main fixed or moved to another venue you could have avoided all the lawsuits from people that were seriously hurt because of your negligence. Keep your attendees and talent safe. You owe it to everyone.

5. Documentation Neglect

“This is just too much paperwork! Time to recycle all these contracts and receipts right after the events is over.”

If the paperwork is too much, recruit an intern that will help you organize all of your billing and contracts so that when it comes time to pay taxes, you’re ready. Having organized paperwork will also come in handy if there’s a legal dispute–always have agreements put in writing and keep them.

In conclusion, you can avoid event failure by performing adequate due diligence. Safety begins with you, and the success of your event ends with your efforts.

Ready to create an event? Get started.

Event Tips >

Going to a Conference? 4 Tips to Putting Your Best Foot Forward

Conference Networking RoomIn a digital age, it’s very easy to hide behind our screens. It’s much easier to be bold over e-mail than face-to-face. But direct, real life communication is still incredibly important, and as long as there are options for you to be present and involved in-person, there will be networking opportunities that you wouldn’t find otherwise. A writer for Adelphi University put it best when they said, “Though these events might not immediately score you the position of your dreams, they will certainly establish inroads with [other professionals].”

Let’s talk about the importance of putting your best foot forward when you attend events, and how to use this digital age — e-mails, social media, and the like — to enhance your in-person networking experience. Using all of the applicable tools at your disposal is of the utmost importance and undoubtedly helps your career and your personal brand.

1. If You’ve Met Someone Online, Go Talk To Them In Person

In the social media age, we’ve all experienced seeing someone we’re “friends” with or that we “follow” on a certain platform, and not knowing how to approach them in real life. This is perfectly normal and meeting people after these interactions is daunting for many. Nonetheless, you need to put yourself out there.

If we’ve had even the most minor interactions with them online — a few e-mails, comments back and forth, or any other kind of conversing — go up and introduce yourself. Chances are they’ll respect you being assertive enough to say hi, and it’ll not only put a face to your name and brand, but a memory with you in it.

2. If You Meet Someone In Person, Go Talk To Them Online

By nature of going to a networking event or conference, you have to meet new people. In fact, you would have to go out of your way to not meet anyone new. So that being said, when you make new connections, try to get the person’s contact information. It’s probably possible to find it online if you forget, but there’s no harm in sending an email or message saying “Hey, it was great to meet you the other day and I hope we can work together in the future.”

This follow up is very important. It reminds them you exist and gives you an advantage over everyone else they met at the conference who didn’t follow up with them. You are instantly more memorable than other people, and maybe more important. It also shows your own personal interest in what they do and who they are, which goes a long way when they need something you can offer.

3. Be a Person, Not a Sales Pitch

Networking is not a chance for you to put on your best door-to-door salesman outfit and look for people that can give you money. People who treat it that way are perceived as tools and don’t usually get very far. Rather, you should be personal and understand that the people you’re meeting are in the same business as you and are therefore your peers.

Of course, there is a hope with anyone you meet that you’ll benefit from each other, but take the time to get to know each other on a deeper level. It’s not a waste of time, it’s what networking is all about. Hopefully you guys are able to link up in the future and this relationship proves to be productive.

4. Yes… Dress to Impress While Networking

All of this said, you are still representing a brand or business. The term “dress to impress” can be taken literally and metaphorically. Don’t dress like a slob; show that you care and are passionate about what you do. You are there to represent yourself and your brand, so go out with the intention of learning how you may improve, and share your own ideas with others. Be on your A game.

Be an accessible peer and come across like you know what you’re doing. Being personable does not mean being overtly casual. So watch what you say and do and of course, make sure all of your clothes fit you well.

Thoughts? Concerns? Disagreements? Agreements? Insights? Etc.? Send them all to me on Twitter @Robolitious.

P.S. Comment below with your own networking tricks and tips. Or find your next conference or networking event and put these new skills to use.

Event Tips >

Street Team Marketing: Here to Stay or Fading Away?

StreetTeam-PostersGrowing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP events for free and were continually sent free merchandise, and all they had to do is tell people about records and upcoming shows.

With the social media era however, street teams have mostly faded out … or so I thought.

My friend (we’ll call her Jane) recently brought street teams back to my attention. She was a part of the street team for What the Festival (WTF) earlier this year.

This intrigued me, as I haven’t thought about street teams for awhile. So I talked to a few people to try and find out whether or not street teams are relevant in 2016. Are festivals still using street teams? What about indie bands and labels?

A quick search revealed that Summer Camp Festival, Summer Set Festival, The Untz Festival and Bonnaroo (among others) have active street teams. Extending to the punk scene, Gainesville’s The Fest has a street team.

Colleges, businesses, trade shows and nonprofits also utilize street teams, but for the purpose of this article, we’ll focus on the music industry.

The Details
I thought that, since I already had the EDM-insider from Jane, I would reach out to Sarasvati from The Fest and see how they use street teams. After all, I’ve always wanted to go, so if there was some sort of free ride in, I wanted to know about it.

“We send posters and postcards for street teamers to put up around their area. That’s the only job we ask them to do,” replied Sarasvati upon me asking her what a street team member did. “There is no compensation.” I asked how many members their team had and where they were located. Sarasvati’s answer surprised me. “We don’t actively look for members … we had less than 10 people email us asking to participate this year. They were from all over the country.” Hmm… is this a sign that street teams are dying out?

I compared that to what Jane told me about WTF. “Basically, [I promoted WTF] through social media, and I did posters last year too,” she explained. “I had a ticket link and when people used my ticket link, I got points toward a free ticket and prizes. Some of the social media posts also got you points toward your ticket.”

WTF seemed to have a more effective street team and intriguing incentives. I asked Jane if the people who bought tickets from her would have bought them regardless. To my surprise, she said yes. “All of my friends went, so it was just convenient that I had the ticket link to get points. It’s more about who you know, and we happened to have a big group of us going to WTF, so they just helped me out by using my link.”

The Verdict
It seems that with large, well-known festivals, traditional street teams may be unnecessary, as people who attend those festivals would do so regardless. That said, street teams work well if the end goal is to get a crowd energized and build excitement, not necessarily to sell tickets. For example, Daft Punk did a creative online and traditional street team campaign to promote an album launch.

Get Street Team writes, “The key to street team marketing success, whether executed online, offline or both is recruiting fans who are truly passionate about your brand.”

Other Options

Email lists
Subscription lists are not spam … or at least, they don’t have to be if done correctly. Essentially, if you can get people to sign up for your email list, you can let them know about your next event. If they care about your brand, they’ll probably be interested in what you’re doing, and if they’ve signed up for your list, you have their permission to tell them about it.

Booth Marketing
Consider booth marketing at a festival within the same genre to spread the word. Avoid the same season as your event, so that you’re not in competition. Give out cool swag and ask attendees to sign up for your mailing list or follow you on social media. Personally connecting with potential attendees and answering questions on the spot can extend your reach and help gain new fans.

Keep in mind that my opinions come from an outsider’s perspective. How do you use your street team? How effective is it? Comment below or let me know your thoughts on Twitter @Robolitious.

Event Tips >