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Farming Events: Getting Started

As a small farm owner I can tell you that the struggle is real, and you need to hustle to make ends meet. More and more farmers are turning to events to add another revenue stream while marketing their brand and engaging the community. If you are getting started with your farm events – or
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4 Simple Steps to your Brand’s Success on Instagram

It is widely known that Facebook and Twitter are incredibly important aspects of event promotion and brand marketing. Instagram, however, has grown so much in recent years that it is now the third piece – creating a trifecta that cannot be ignored if you want to build a successful brand in the long term. Instagram
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20 Ways to Keep Costs Down At Your Next Food and Beverage Event

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Here are 20 ways to save money and trim the fat without compromising quality: 1. Act extra nice when negotiating costs and dealing with service providers. If you’re polite and reasonable when asking for a
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Easy Tweaks to Make Your Event Page Professional and Pretty

Hosting an event on Brown Paper Tickets? Congrats. Creating a visually compelling and informative event page is a key factor to selling out your event. Before you create your event page, the first thing to do is brainstorm various aspects that are important to highlight. To do this, consider events that have attracted you in
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Tips for Defining and Reaching your Target Audience

When it comes to promotion, there are a lot of options, and it can be difficult to know where to start. The key to effectively marketing your event is establishing a relationship with your potential ticket buyers. Before you take a look at how you want to promote your event, you will need to understand
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5 Simple Steps to Attracting Media Coverage for Your Events

Throwing your first event? Looking for press attention for your established events? Either way, media coverage builds fans and boosts revenue. Here are five simple steps to attracting media and press coverage: 1. Identify Your Objective Value Propositions Value Proposition describes an innovation, service, or feature intended to make a company or product attractive to
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6 Event Details You Should Never Ignore

Whether it’s a farm dinner, charity benefit, pop-up restaurant or other event, it’s easy to focus on the big three: food, location, decor. But it’s the less glamorous, often overlooked logistics that can make an event the best night ever … or a total nightmare. Pay close attention to these details to ensure a hiccup-free
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The Event Organizer’s Guide to Facebook Live

Facebook Live can boost event attendance, grow your contacts and engage followers. According to HubSpot, Live videos experience three times the engagement of traditional videos. It is a powerful tool for event marketing. So why aren’t more event organizers going live? There’s the shaky camera angles, dull footage, unreliable Wi-Fi and the possibility of capturing
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5 Easy Tips for Organizing Food Festivals

Food festivals are on the rise. Whether it’s cultural food, food truck rodeos, regional cuisines or specialty items like cheese (even mac ‘n’ cheese), food festivals draw in hordes of attendees. The appeal is obvious—everyone likes food and tasting a multitude of dishes in one spot is exciting and enjoyable. But going from table to
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Going to a Conference? 4 Tips to Putting Your Best Foot Forward

In a digital age, it’s very easy to hide behind our screens. It’s much easier to be bold over e-mail than face-to-face. But direct, real life communication is still incredibly important, and as long as there are options for you to be present and involved in-person, there will be networking opportunities that you wouldn’t find
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