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Getting Started with Promo Videos

Event Tips >


Video watching has become a huge part of the way Internet users engage online. With approximately 1.2 billion daily video streams, YouTube has become essential to any organization’s promotional strategy. As event producers, creating quality videos for your shows and events can help you sell more tickets and effectively increase your online presence. Get started with promotional videos by reading through our tips below.

Choose Your Video Style
There are several types of videos that can help you achieve your goals. Think about your audience and the message you want to convey.Narrated videos can help you inform or educate the viewer;testimonial videos allow outsider perspectives to influence customer behavior. You might also consider montage videos to provide potential event-goers with a behind-the-scenes look at your event in order to build excitement.

Note that the tone of the video also plays an important part in engagement. Be creative, funny and approachable.

Keep it Short and Sweet 
By 30 seconds into an online video, up to 33% of viewers have moved on, and by 2 minutes 60% have moved on (according to TMG). The longer your video is, the harder it will be to retain viewer attention. Keep your video to under a minute and highlight the most important information. Think about the message you are trying to convey and who you are trying to convince.

Tip: Scripting or storyboarding your video can help to keep it concise.

Remember that Quality is Key
As you plan for the equipment needs of your shoot, remember that almost every platform for video hosting and streaming includes High-Definition options. Aim to shoot at 1920×1080 or 1280×720 pixel resolutions. This will ensure that your image is crisp and clear. If you can’t afford an HD camera, ask to borrow one from a friend or call local camera shops and check for rental rates. The shops might let you borrow equipment in exchange for a brief shout-out in your video. It’s all about building community!

Make it Visually Appealing 
People love a show! Without visually appealing graphics, your video becomes a one-way channel of communication. Rather than talking to the viewer, talk with them. By including rich illustrations, imagery, and animation, you offer ways for viewers to engage. Not an expert in graphics animation effects? No worries! Try out free resources like Animoto or GoAnimate to spice up your video promotions.

Don’t Forget Your Call to Action
At the end of your video, what do you want people to do? Visit your website? Buy your new album? Buy tickets to your next show? Make it clear where you would like viewers to go. You might consider trying out YouTube’s annotation feature, which allows you to easily add a small clickable image that will link viewers to your other videos.

Upload your videos and start spreading the word by promoting online. Looking for more ideas on how to set up promotional videos or simply want more help with your event promotion? Give us a call at (800) 838-3006 (Option 5) or email

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