Farming Events: Getting Started

As a small farm owner I can tell you that the struggle is real, and you need to hustle to make ends meet. More and more farmers are turning to events to add another revenue stream while marketing their brand and engaging the community. If you are getting started with your farm events – or maybe just trying to refresh your current efforts – you should take a few steps into consideration.

Going it alone with Special Meal Events

If you have the knowledge, skills and resources you can consider hosting your own on-site special food events. You may still need a hand with the dishes, but at least you will be in the drivers seat. It may be difficult to get the buzz out about these types of events at first so don’t get discouraged. Stick to what you know and keep your number of guests where you can handle it – cooking for 6 people is very different from 12. Try finding events that are similar to what you want to do and attend a couple. Think of it as market research that involves delicious food, drink, and event some new friends. This is a great way to meet people that like to attend farm to table dinners and that is good for your budding new endeavor.

Power in Numbers, Collaborating Farm to Table

Pair with local restaurants and chefs to do exclusive farm to dinner events. You can start by researching the various dining establishments in your area. Research the different restaurants that host special events and try them out. Having a meal and drink at the place to get a feel for the style and quality is an important part of the vetting process. It far better to realize this earlier on in the game since it takes time to build regular event attendees and it can be rough to rebuild if the partnership ends. Talk to the chef and offer to provide some food for a special farm to table dinner at their place. Chefs obviously love food so make sure you select the best of what your farm has to offer for this meal. You can turn this event into a pairing dinner with a local.

Classes and Workshops

Many people want to learn how to farm – and the more small farms out there the better! Everyone is good at something, what are you/your farm exceptional at? Turn this into a lecturing farm tour, class, workshop, or demonstration. Perhaps you are exceptional at baking bread, or making wine? It’s crucial that you are extremely organized and prepare yourself well in advance for this. Once you have decided what you might be good at you can turn it into an event. If teaching is something you haven’t done before you should attend some different workshops, classes, or other educational events to get an idea of what you are up against. Teaching is in our basic human nature, but it may take some real soul searching for you to figure out if it’s for you. Brown Paper Tickets has many resources for putting together classes if you have any questions.

Think Outside the Box

Maybe mealtime events or teaching classes isn’t for you. The fact remains you still have some pretty exciting things happening on the farm. Hosting other unique events can still help build community and grow your farm business. Hayrides, pumpkin hurling, sack races, and corn mazes are also great options. Do you have a big open field and love the wind in your hair? Maybe a lawnmower race fits. Before you start busing droves of kids out to pick their own pumpkin, sit down and plan it out. Similar to the other event ideas shared in this post, you will want to go through the logistics of what you plan to do. Seeing your ideas on paper might help you get an idea of what specifically you are prepared for event wise.

 

Now you have an idea of how to get started. Remember if at first you don’t succeed give our resident event experts a call and let them help you get things going. Our friendly and knowledgeable staff is available 24 hours a day to assist you with every step of the process. From start to finish; from event creation to promotions, we’ve got you covered.

Contact our 24/7 Support Staff if you have any questions about creating your Farm event or class: 800-838-3006×4 or Support@BrownPaperTickets.com

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A Day Down on The Side Yard Farm

TheSideYard-StaceyGivens-PortlandIngenuity is always on the menu in hip, scenic Portland. But The Side Yard Farm, an urban farm, supper club and catering company stands out even in this off-beat city. Located in the northeast Cully neighborhood, this unique space supplies fresh, local ingredients to area eateries. In addition, The Side Yard Farm hosts food events: brunches, butchery classes, bike-in movie nights, and cooking classes.

In the latest episode of Journey to the Center of the Plate, Stacey Givens, The Side Yard’s farmer/chef/owner talks about her passion for agriculture, cooking, events and teaching others about food.

Urban Farm in Portland

Fun fact: Givens is the 2015 Chopped Champion, so you know she has some major chops when it comes to cooking. Definitely a place the foodies flock to. View upcoming events at The Side Yard.

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6 Tips to Better Farm-to-Table Events

carrots-farm-to-tableChefs are talking about it. Foodies are asking for it. These days, farm to table is on the tips of everyone’s tongues.

High-quality ingredients make a chef’s job easier since they are so naturally delectable.  Any respectable food lover will search for the freshest and most lovingly grown produce.  More and more, restaurant owners are partnering with local farmers to find it. In some cases, they’re cutting out the middle man and farming their own ingredients.

Any way you slice it, farm to table fundamentally changed the way we dine out.

Today’s food lover and farm-to-table dinners

Today’s food lover wants to know where it comes from, how it was grown, and if it will be around next time. Farm-to-table dinners allow food fans to get up close and personal to what they’re eating and hopefully, walk away with a greater appreciation for it. The term “farm to table” has to do with the process of growing, harvesting, preparing and consuming food.  However, many types of food and beverage events fit under this umbrella.  On the farm or in the restaurant, the slow food and farm-to-table movement puts the spotlight on the highest-quality, locally grown ingredients.

No need to overdress for these dining experiences, the focus is on the food. If you are considering hosting your own farm-to-table event, kudos to you. This movement will slowly re-school us on how vital and precious food is to long-term survival. Since farm-to-table events involve a lot of harvesting and preparing ingredients right from the farm, it’s smart to have a checklist for your event planning.

We know your farm-to-table event is going to be great, but the below tips will help make it even better.

6 tips to a better farm-to-table experience

1. If you are hosting an outdoor event, be aware of the experience you are building.  Once you have a realistic inventory of possible issues, you can address them one by one.  Ifcity-growers-urban-farming-benefit you don’t have access to a farm, reach out to some in your area. It’s a great way to build community.

2. Going to be outdoors? Don’t forget about pests. Bees, mosquitoes, ants, or greedy birds could throw a wrench in the works, so have a test dinner prior to the event.  Find methods for detouring/repelling critters without also repelling your guests.  Marigolds and other plants make good natural repellents that don’t overpower the senses.

3. Wind, rain and yes, too much sun can turn a picturesque dinner into a logistic nightmare. No one wants soggy biscuits, so have a second location planned in case it pours.  Follow weather forecasts and adjust accordingly.

4. Keep your dishes and décor simple and elegant. Minimalist décor offers a more authentic experience and frees up time and resources that could be put into the execution of the event. Choose simple recipes that highlight flavor; the best ingredients will taste amazing with little help. Make sure that as many ingredients as possible are locally grown by organic sustainable farms.  If you have a dish in mind and can’t source the ingredients, try a different recipe or variation.  This limitation will bring out your creativity and inspire your visitors to buy locally.

5. Make your guests feel at home on the farm. Ensure a great, homey ambiance by inviting people you know. Friends, family, or farm staff could make wonderful assistant hosts.  Allow plenty of time before, after and in-between courses for guests to take in the surroundings and chat.  If everything goes well, time stands still and memories are made.

6. Above all, relish the event and your company.  Confidence and genuine enjoyment are absolute musts to making your dinner a sweet success.  The impression from a great night will last a lifetime and keep diners coming back.

Calling all food lovers: Comment below with your fresh tips on food. Hungry? Find a farm-to-table feast near you.

(First photo from City Growers Benefit last month in New York)

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