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How to Optimize Your Events for Search Engines

Fundraising

You’ve tapped out your financial resources for promoting your event, but you still need to get noticed on the Web. No problem! By spending a few extra minutes fine-tuning the content you already have, your event could end up at the top of a search result list! We’ve compiled a few of our favorite tips for optimizing your events in search engines, better known as Search Engine Optimization (SEO).

Choose a memorable, descriptive title for your event 
Most event pages (including Brown Paper Tickets) will place the title of your event prominently at the top of the page, as well as embed it in the website’s source code. Search engines use these titles to help group your event with other keyword searches and to indicate what the main topic of the page is. Your event title is a great opportunity to give search engines the right impression!

Bonus: Short and original titles make it easier for your potential ticket buyers to remember, search for, and share your event.

Bad example: An Evening of Music and Theatre
Good example: Acme Theatre Company Sings the Songs of Stephen Sondheim

Mix in keyword text with your images and videos
An eye-catching show poster or behind-the-scenes video are great ways to add extra value to your event pages. Make sure to couple those awesome elements with purposeful text that a search engine can understand. In your event description, use keywords that are similar to your event and type out any information you’ll want search engines to be able to find.

Bonus: YouTube videos that are embedded onto event pages will show up on Google video indexes without a sitemap (no extra coding necessary!).

Share your event link socially
Have a Twitter or Facebook? Start sharing the event link like crazy! The best way to get your event viral promotion online is through social sharing. Create hashtags (#) on Twitter for last-minute contests or giveaways. Post behind-the-scenes photos on Facebook of bands or venues. Word of mouth marketing online has changed drastically because of social media.

Link early and often
In addition to posting your event link on Facebook and Twitter, make sure to link to your event page on any blogs or websites you have access to. Link to other relevant pages from your event page or website, as well. Search engines crawl the Internet by following links to and from other pages to get a better idea of how your page interacts with the rest of the Web.

These are just a few tips for getting your event pages search engine optimized. Want a refresher on SEO and how to make your brand more visibile online? Check out these awesome infographics from Rise Interactive and BloggingPro.

Want to bounce ideas off our Event Promotions team? Give us a call at(800) 838-3006 (Option 5) or email us atPromo@BrownPaperTickets.com.

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