Madalyn Sklar is a music business and social media coach. Though her focus is do-it-yourself for independent artists, she creates, curates and shares content that could be a resource for any small business, especially those working in events. Sklar’s over-arching goal in everything she does (and it shows) is: to enable people to “work smarter, not harder.”
Brown Paper Tickets Q: We came across an infographic about how certain bands were “break-outs” at SXSW if you look at the Twitter numbers around their shows. Since you were in Austin for SXSW and have been in the music industry, would you say that musicians use Twitter well? If not, what obstacles or misperceptions do they have?
Sklar: There is a segment of musicians using Twitter quite well; however, I have found that a good number of DIY independent artists have not fully embraced it. It’s because they either don’t get it at all or they are somewhat using it but don’t see the real value or benefit. They are not getting a return for their time spent. I have made it my mission over the last several years to teach artists why Twitter plays an important role in their overall marketing for their music. I show them how to reach new fans and music industry professionals. Once they see the real value in Twitter, they begin to invest time on the platform.
Brown Paper Tickets Q: For bands or musicians you’ve worked with that resisted mightily at first, what finally converted them into Twitter fans?
Sklar: I run a popular Twitter chat (#ggchat) for musicians and music biz. I find that a good number of our first-time participants are new to Twitter. There is such a big buzz about the chat that it piques their interest. They are using the Twitter chat to get their feet wet on the platform. What better way to learn than to surround yourself with like-minded musicians and music industry professionals! And the best part is you make instant connections with people. You see immediate results. The chat is fast-paced and really keeps you on your toes. After an hour of discussion in this format, you start learning how to maneuver in Twitter. This is part of taking small steps to learn. From there I have seen participants really blossom on Twitter.