We get it. We understand your pain. You worked so hard to organize an amazing event, but no one told you how hard it would be to promote it. You’ve posted the event to Facebook, you tweeted, you posted flyers and then… crickets.
You may not realize it, but we have a one-of-a-kind solution. We send out thousands of physical tickets, all across the globe. And everywhere our tickets go, your message can go. This is an excellent tool to use to promote your event, business or nonprofit.
Imagine a music fan excitedly opening an envelope with the ticket she ordered. Inside, in addition to the eagerly anticipated ticket, she also receives a special message from you.
You can target a specific geography or event type – or both. However you choose to target, rest assured that your message will arrive to the door of a happy person. It’s like wrapping your ad in a present.
This is a more effective tactic than the majority of alternative advertising options. Digital advertising is costly, complicated to manage, and imprecise even with the most sophisticated targeting. In today’s world, people have limited attention spans, and given the volume of “noise” ads compete with, there’s a good chance your prospect won’t even see your message.
Not the case with ticket ad inserts.
Ticket ad inserts are one of the most powerful tools for event promotion because it is guaranteed that your target audience attends events.
Our Ad Insert Program doesn’t only help event promoters promote future events; it is an effective way to the spread awareness of anything. A freelance illustrator can get their name out there by sending prints to a whole city. A new small business can send a coupon to an entire zip code promising 20% off; a festival promoter can send a flyer to music fans in their state. The opportunities are endless.
Ways You Can Target Your Inserts:
- zip codes
- whole states
- event type
- your event
- or any combination
You don’t even need a Brown Paper Tickets account.
When we first launched the program, we sent out the below insert to announce it. But your inserts could be anything—your creativity is the limit.
Just print your ads, mail them to us, and we will insert them into the ticket orders you target. Heck, we can even bundle ticket orders in with a larger piece, such as a brochure or a greeting card.
Best of all, your content will be exclusive to the ticket orders you target. No sharing space with other advertisers like with those big packs of mailed coupons. And also unlike those coupon packs, no one is going to throw their ticket order into the garbage—the buyer is practically guaranteed to look at your ad. Not many marketing tools can boast that.
We’ll Help You
We’re happy to talk you through your campaign idea and recommend targeting options. We can also help you determine how many ads to print up for your specific needs and locations so you won’t waste money on printing costs.
We’ll be with you every step of the way to make your campaign a success. Let us help take your message everywhere our tickets go.Event Tips >