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Your Complete Guide to School Event Ticketing

Event Tips >

Homecoming or the big game, assembly or the drama club’s production of Romeo and Juliet, it’s almost time to set up fall and winter school events.  With school soon in session, your to-do list is miles long, but getting your school event ticketing in order now will save you time later on.

Our guide will teach you how to set up and promote fundraisers, dances, recitals, theater and more.

Online ticketing school events streamlines the process and keeps all your events and tracking in order. Our system is free, fair and flexible–we have 15 years’ experience working with schools and can help meet your district’s specific needs.

Already convinced and want to get started? Email us.

Free Seating Charts

Before you begin setting up your school events, we wanted to make sure to tell you that we now offer free unlimited seating charts. This is amazing news—you can easily set up assigned seating on theater events, recitals, band concerts and more at zero cost. Seating charts help organize groups, allow you to designate accessible and special seating, plus give parents with parties peace of mind.

If you’re interested in seating charts, when creating your event select that you would like to have assigned seating and one of our reps will contact you to guide you through the process.

Get Schooled in Event Ticketing

Before you create your event(s), you will need to create a Brown Paper Tickets account. That way, you can save your progress as you build your event page.

When you first set up your account, you will be asked to set your financial settings. These settings determine how you will process funds for events and how you will receive payment. Our payment process is flexible – we can set up direct deposit, check, or processor for you. Before you set up your financial information, it’s a good idea to check in with your district accounting department.

Once you’ve created your account, you can breeze through event setup. It helps to have the following info on hand before you begin:

  • Event Title
  • Event Description
  • Time and Date of Event
  • Price of Tickets
  • Point of Contact for Event Info

When you create your event, it will go to our staff to review and they’ll make sure it’s set up correctly. We offer 24/7, multilingual support (English, Spanish, and French) to both event organizers and attendees at 800-838-3006.

School Events Promotion 101

You will receive an email notice from us when your event has been approved along with your event link.

Now it’s time to get students, parents and the local community hyped about your event. Start with pre-coded links and graphics on the “Linking Page” under “Manage Your Events.” Put links and buttons on your district page, on event listings and on other relevant web properties to drive prospective attendees right to registration.

Other school event promotion tips:

• Set up an event page on Facebook and let attendees know where to buy tickets
• Create a specific event hashtag to increase engagement (#poppinprom #ourtownrules #romeohromeo)
• Post a picture on Instagram from last year’s event to promote this year’s

Additional tips on how to attract teenagers to local arts events.

With the right tools and preparation, you can take the stress out of school events. We’re happy to help in any way that we can, just reach out for assistance. Have a fun, stress-free, memorable back-to-school season.