Today’s social media use is staggering: 210,000 years of music played on Facebook, 163 billion tweets sent, 950,000 daily Google+ signups, and 575 Instagram likes per minute. As a band, team, or business, one might wonder how to keep up and where to centralize efforts. Our two cents: Despite being the oldest of the bunch, Facebook still stands strong with over 1 billion monthly active users. Here are 5 tips to make sure you and your events stay relevant in the social space.

1. Schedule out news 
Usually, providing a lot of content online is a good idea. However, the opposite should be done on Facebook. An easy way to get ignored, even unliked, is to post too frequently. Limiting your posts to only your highest-quality content will make your current and potential fans more eager to engage. As a general rule, try limiting to 2-3 engaging posts a day at most.

2. Post about trending topics
One of Facebook’s many hidden features is Aggregated Topics. This service groups mentions of similar interests. For example, if several individuals are talking about the movie premiere of The Hobbit, each person’s post is grouped as a sub-post. When mentioning a trending topic, you increase the likelihood of appearing in user timelines and having your content shared among their friends. Holidays are a great time to do this.

3. Drive in manual 
Managing your Facebook page can be tough when you’re busy booking a tour, rehearsing a burlesque show or scheduling a workshop, but taking a minute to post something engaging to connect with your followers is worth it. Studies have shown that content shared from third-party apps is more likely to be ignored. Plan your posts ahead of time offline in a spreedsheet or Word document, then logon and submit your daily post in real time.

Note: Facebook’s algorithms show preference to manual posts when deciding what should show up on users’ newsfeeds. Make your outreach efforts count.

4. Engage with variety 
When deciding what to share, remember to vary in topic and type. Mix in a behind-the-scenes sneak peek video of setting up an event, or throw in a link to an interesting article related to your industry. The less stagnant your content is, the more likely it will be shared and commented on!

Tip: Posts that include videos, pictures, and polls receive the highest engagement rates.

5.Post what you would share
This tip seems relatively simple, but it should drive your content strategy. Put yourself in your customers shoes and write in creative ways they would likely share with their friends. This is true for content and voice. With each post, ask yourself: Is this post heavily promotion or marketing based? If the answer is yes, try again.

Bad example: Buy tickets to our EDM Dance. The best fun you’ll ever have at the best event you’ll ever attend for $50.
Good Example: The ____ (venue) for the EDM Brooklyn Extravaganza is rumored to be haunted! Here’s to a night of crazy fun. (post link)

Bonus: Be Prepared for Drastic Changes 
While the tips above may assist your social strategy, note that Social Media changes every day and Facebook is no stranger to implementing extreme user interface modifications. Follow tech blogs to learn about the updates and possibly advantageous features to help your page stand out, and keep your strategy versatile so you can roll with the punches.

Facebook’s new Graph Search is just one of the many new tools they are rolling out. The new social searching function provides more opportunities for exposure of your page and your events by drawing on your current and past page content, as well as product and location information. Big brands and little brands have equal opportunity for discovery by simply being active on their pages.

Looking for more help integrating these tips into your social strategy? Give our Event Promotions team a shout at (800) 838-3006 (Option 5) or email us at Promo@BrownPaperTickets.com.

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