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9 Simple Ways to Reduce Event Planning Stress

Event Coordinator made Forbes 2017 “Most Stressful Jobs” list of 2017 and (you’re probably aware) it’s for good reason. Events have a lot of moving parts–everything from budget to promotion to organizing those long lines out the door. Get in the mental game before your next event with these tried-and-true tips: 1. Compartmentalize. Compartmentalizing is
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How to Create Marketing Personas for Events (And Why You Should)

Throughout my illustrious career as a marketing word weaver (copywriter), I’ve heard some variation of this line: My product is for everyone. My young adult fiction novel is for … everyone. My charity 5K is for anyone who can make it. Where’s that facepalm emoticon? Whether it’s an event, a product, or a one-act play,
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Your Complete Guide to Event Appetizers

Tasty, unique hors d’oeuvres set the right impression at the beginning of your event.  But doing them well takes some work. From budget to staff to timing, here’s everything you need to know to create amazing hors d’oeuvres and appetizers. Budget Before you decide on your menu, determine your budget. Be realistic and flexible. Local,
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How to Take Your (Boring) Corporate Snack Table to the Next Level

You’ve seen this setup at everything from networking events to author readings to workshops: a table with platters of cheese, crackers, crudités, and other assorted munchies. If you’re lucky, hot water for tea and coffee. If you’re really lucky, cheap wine or beer. As long as the vegetables are crisp and the coffee, caffeinated, there’s
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Planning Your First Festival? Start Here

Have you spent winter dreaming up a summer festival – but you’re not quite sure where to begin? We’ve got you covered. Festival event planning may not be the easiest item on your springtime to-do list, but with a few basics, you’ll be on the road to success in no time. 1. Determine Your Festival’s
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The Step-by-Step Guide to Writing Press Releases for Events

Press releases (often called media releases) are a great way to disseminate information to the media for them to use in a variety of different ways, including for interviews or in-depth articles. Writing a press release sounds daunting, so we’ve got you covered with a few tips. If you have any additional questions, you can
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9 Ways to Grow Event Attendance

Like growing orchids, growing event attendance is tough—it takes a careful balance of creativity, consistency, community, and customer retention.  In a competitive market such as craft brewing, most may be tempted to isolate events from the competition, but building a cooperative events community benefits everyone and may even boost event attendance. When you work together,
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Farming Events: Getting Started

As a small farm owner I can tell you that the struggle is real, and you need to hustle to make ends meet. More and more farmers are turning to events to add another revenue stream while marketing their brand and engaging the community. If you are getting started with your farm events – or
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4 Simple Steps to your Brand’s Success on Instagram

It is widely known that Facebook and Twitter are incredibly important aspects of event promotion and brand marketing. Instagram, however, has grown so much in recent years that it is now the third piece – creating a trifecta that cannot be ignored if you want to build a successful brand in the long term. Instagram
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20 Ways to Keep Costs Down At Your Next Food and Beverage Event

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Here are 20 ways to save money and trim the fat without compromising quality: 1. Act extra nice when negotiating costs and dealing with service providers. If you’re polite and reasonable when asking for a
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