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One of the Best Marketing Tools that You’re Not Using

We get it. We understand your pain. You worked so hard to organize an amazing event, but no one told you how hard it would be to promote it. You’ve posted the event to Facebook, you tweeted, you posted flyers and then… crickets. You may not realize it, but we have a one-of-a-kind solution. We
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How to Turn Your Empty Space into an Event Venue

Your perfect event venue awaits … but you might have to use your imagination to see it. Warehouses, restaurants, community centers, hair salons and even old farmhouses and barns can be transformed into beautiful concert halls, theaters, and meeting spaces. If you own a space like this, you have to pay utilities and other expenses
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Your Complete Guide to School Event Ticketing

Homecoming or the big game, assembly or the drama club’s production of Romeo and Juliet, it’s almost time to set up fall and winter school events.  With school soon in session, your to-do list is miles long, but getting your school event ticketing in order now will save you time later on. Our guide will teach you
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Low Ticket Sales? 5 Last-Minute Promotions to Pack the House

What do you do when your event is just days away, but you still haven’t sold enough tickets? Don’t panic. There are plenty of last-minute promotions you can do to help boost sales. Here’s five great ideas: 1. Email Your List This is the perfect opportunity to use your incredibly valuable email list. These are
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5 Secrets for Designing Eye-Catching Event Posters

You’ve secured a venue, entertainment and a schedule for your event. Now it’s time to start promoting. With a beautifully designed poster, you can build organic buzz around your event and watch it spread like wildfire. Follow these 5 tips to create a powerful, effective event poster. Event Poster Design Basics 1. Select tools and
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Your Brand Is Having a Social Media Crisis – Quick, What Do You Do?

We’ve all seen what going viral in a “bad way” means. One bad tweet and then a few tone-deaf responses to criticism and your entire brand gets burned to ashes online. It takes years to build a brand and a few bad reviews to ruin it. Learn how to prevent a PR crisis and the
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5 Serious Event Organizing Mistakes to Avoid

Think you have a great idea for an event, but you’re not sure how to execute it? Or maybe you’re overwhelmed by all the things that could go wrong (but won’t), but could? Whether it’s your first event or your hundredth, you’ll want to avoid these 5 major event planning mistakes: 1. Procrastination “Today is
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9 Simple Ways to Reduce Event Planning Stress

Event Coordinator made Forbes 2017 “Most Stressful Jobs” list of 2017 and (you’re probably aware) it’s for good reason. Events have a lot of moving parts–everything from budget to promotion to organizing those long lines out the door. Get in the mental game before your next event with these tried-and-true tips: 1. Compartmentalize. Compartmentalizing is
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How to Create Marketing Personas for Events (And Why You Should)

Throughout my illustrious career as a marketing word weaver (copywriter), I’ve heard some variation of this line: My product is for everyone. My young adult fiction novel is for … everyone. My charity 5K is for anyone who can make it. Where’s that facepalm emoticon? Whether it’s an event, a product, or a one-act play,
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Your Complete Guide to Event Appetizers

Tasty, unique hors d’oeuvres set the right impression at the beginning of your event.  But doing them well takes some work. From budget to staff to timing, here’s everything you need to know to create amazing hors d’oeuvres and appetizers. Budget Before you decide on your menu, determine your budget. Be realistic and flexible. Local,
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