How to Take Your (Boring) Corporate Snack Table to the Next Level

You’ve seen this setup at everything from networking events to author readings to workshops: a table with platters of cheese, crackers, crudités, and other assorted munchies. If you’re lucky, hot water for tea and coffee. If you’re really lucky, cheap wine or beer. As long as the vegetables are crisp and the coffee, caffeinated, there’s
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Planning Your First Festival? Start Here

Have you spent winter dreaming up a summer festival – but you’re not quite sure where to begin? We’ve got you covered. Festival event planning may not be the easiest item on your springtime to-do list, but with a few basics, you’ll be on the road to success in no time. 1. Determine Your Festival’s
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The Step-by-Step Guide to Writing Press Releases for Events

Press releases (often called media releases) are a great way to disseminate information to the media for them to use in a variety of different ways, including for interviews or in-depth articles. Writing a press release sounds daunting, so we’ve got you covered with a few tips. If you have any additional questions, you can
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9 Ways to Grow Event Attendance

Like growing orchids, growing event attendance is tough—it takes a careful balance of creativity, consistency, community, and customer retention.  In a competitive market such as craft brewing, most may be tempted to isolate events from the competition, but building a cooperative events community benefits everyone and may even boost event attendance. When you work together,
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Farming Events: Getting Started

As a small farm owner I can tell you that the struggle is real, and you need to hustle to make ends meet. More and more farmers are turning to events to add another revenue stream while marketing their brand and engaging the community. If you are getting started with your farm events – or
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4 Simple Steps to your Brand’s Success on Instagram

It is widely known that Facebook and Twitter are incredibly important aspects of event promotion and brand marketing. Instagram, however, has grown so much in recent years that it is now the third piece – creating a trifecta that cannot be ignored if you want to build a successful brand in the long term. Instagram
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20 Ways to Keep Costs Down At Your Next Food and Beverage Event

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Here are 20 ways to save money and trim the fat without compromising quality: 1. Act extra nice when negotiating costs and dealing with service providers. If you’re polite and reasonable when asking for a
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Easy Tweaks to Make Your Event Page Professional and Pretty

Hosting an event on Brown Paper Tickets? Congrats. Creating a visually compelling and informative event page is a key factor to selling out your event. Before you create your event page, the first thing to do is brainstorm various aspects that are important to highlight. To do this, consider events that have attracted you in
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Tips for Defining and Reaching your Target Audience

When it comes to promotion, there are a lot of options, and it can be difficult to know where to start. The key to effectively marketing your event is establishing a relationship with your potential ticket buyers. Before you take a look at how you want to promote your event, you will need to understand
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5 Simple Steps to Attracting Media Coverage for Your Events

Throwing your first event? Looking for press attention for your established events? Either way, media coverage builds fans and boosts revenue. Here are five simple steps to attracting media and press coverage: 1. Identify Your Objective Value Propositions Value Proposition describes an innovation, service, or feature intended to make a company or product attractive to
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