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Low Ticket Sales? 5 Last-Minute Promotions to Pack the House

What do you do when your event is just days away, but you still haven’t sold enough tickets? Don’t panic. There are plenty of last-minute promotions you can do to help boost sales. Here’s five great ideas: 1. Email Your List This is the perfect opportunity to use your incredibly valuable email list. These are
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5 Secrets for Designing Eye-Catching Event Posters

You’ve secured a venue, entertainment and a schedule for your event. Now it’s time to start promoting. With a beautifully designed poster, you can build organic buzz around your event and watch it spread like wildfire. Follow these 5 tips to create a powerful, effective event poster. Event Poster Design Basics 1. Select tools and
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Your Brand Is Having a Social Media Crisis – Quick, What Do You Do?

We’ve all seen what going viral in a “bad way” means. One bad tweet and then a few tone-deaf responses to criticism and your entire brand gets burned to ashes online. It takes years to build a brand and a few bad reviews to ruin it. Learn how to prevent a PR crisis and the
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5 Serious Event Organizing Mistakes to Avoid

Think you have a great idea for an event, but you’re not sure how to execute it? Or maybe you’re overwhelmed by all the things that could go wrong (but won’t), but could? Whether it’s your first event or your hundredth, you’ll want to avoid these 5 major event planning mistakes: 1. Procrastination “Today is
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9 Simple Ways to Reduce Event Planning Stress

Event Coordinator made Forbes 2017 “Most Stressful Jobs” list of 2017 and (you’re probably aware) it’s for good reason. Events have a lot of moving parts–everything from budget to promotion to organizing those long lines out the door. Get in the mental game before your next event with these tried-and-true tips: 1. Compartmentalize. Compartmentalizing is
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How to Create Marketing Personas for Events (And Why You Should)

Throughout my illustrious career as a marketing word weaver (copywriter), I’ve heard some variation of this line: My product is for everyone. My young adult fiction novel is for … everyone. My charity 5K is for anyone who can make it. Where’s that facepalm emoticon? Whether it’s an event, a product, or a one-act play,
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Your Complete Guide to Event Appetizers

Tasty, unique hors d’oeuvres set the right impression at the beginning of your event.  But doing them well takes some work. From budget to staff to timing, here’s everything you need to know to create amazing hors d’oeuvres and appetizers. Budget Before you decide on your menu, determine your budget. Be realistic and flexible. Local,
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How to Take Your (Boring) Corporate Snack Table to the Next Level

You’ve seen this setup at everything from networking events to author readings to workshops: a table with platters of cheese, crackers, crudités, and other assorted munchies. If you’re lucky, hot water for tea and coffee. If you’re really lucky, cheap wine or beer. As long as the vegetables are crisp and the coffee, caffeinated, there’s
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Planning Your First Festival? Start Here

Have you spent winter dreaming up a summer festival – but you’re not quite sure where to begin? We’ve got you covered. Festival event planning may not be the easiest item on your springtime to-do list, but with a few basics, you’ll be on the road to success in no time. 1. Determine Your Festival’s
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The Step-by-Step Guide to Writing Press Releases for Events

Press releases (often called media releases) are a great way to disseminate information to the media for them to use in a variety of different ways, including for interviews or in-depth articles. Writing a press release sounds daunting, so we’ve got you covered with a few tips. If you have any additional questions, you can
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