Brown Paper Tickets uses cookies to provide the best experience on our website. By continuing to use our site, you agree to our Cookie Policy and Privacy Policy

Cookie Settings

5 Fantastic Reasons to Offer Physical Tickets at Your Next Event

Ticket-stubs-Event-TicketingThere’s something special about a physical ticket. Holding one in your hand as you wait excitedly to see your favorite band…attending a show with it tucked safely in your pocket, putting the stub into a scrapbook, finding it years later and feeling that flood of oh-what-a-show nostalgia.

Physical tickets have a powerful effect, which is why we feature them as an option. If you’re an event organizer, physical tickets may sound like a throwback, but these classics can provide unique and surprising benefits for your events and your sales.



Here are five reasons to use physical tickets:

1. Speed and Security

Short on staff and need to get lots of people in the door quickly? Physical tickets, combined with barcode scanning via our mobile scanner app, will move your attendees to their seats fast. And from a security standpoint, our printed tickets are outfitted like currency with micro-printing, foil, and watermark.

So you can tell at a glance that you’re dealing with a genuine ticket.

2. Increased durability (badges and tickets)

Our hard-plastic badges are even more durable than our tickets. They can withstand a multi-day conference, a punishing roller derby bout, maybe even the jaws of a labradoodle.  Use them for a season pass, and your buyers won’t have to place multiple orders for numerous events. We can add lanyards, and even print attendees’ details like names, organizations, and more.

3. You can include Merch

Want to send a small item of merchandise along with your tickets like a CD or a T-shirt? Our Ad Insert Program can allow you to send merch directly to your guests with tickets. Also, you can send a flyer advertising your next show to your current attendees. Brilliant.

4. Souvenir factor

Give your buyers a built-in souvenir that will remind them of the amazing time they had at your event. They’re the perfect complement for post-show autographs.

Ben Haley, an event organizer, exclusively uses physical tickets for Salon of Shame – a Seattle-based gathering where people read from their embarrassing adolescent writing in front of a large audience.

It sells out nearly every time.

“I’m pretty old-school,” said Haley. “There’s just something satisfying about getting your ticket ripped and it’s like – blam! You’re in.”

5. They’re free

We’ve saved the best for last: when sent to your ticket buyers, physical tickets cost no more than print-at-home or will-call tickets. Neither you nor your guest will pay extra for this service. And if you need extra bulk tickets for your box office, they are only 10 cents per ticket, plus shipping.

So the next time you’re starting an event, consider all the ways that physical tickets can improve your sales, enhance your ticket buyers’ experience, and open up new opportunities. And those benefits are indeed timeless…

Event Tips >

One of the Best Marketing Tools that You’re Not Using

We get it. We understand your pain. You worked so hard to organize an amazing event, but no one told you how hard it would be to promote it. You’ve posted the event to Facebook, you tweeted, you posted flyers and then… crickets.

You may not realize it, but we have a one-of-a-kind solution. We send out thousands of physical tickets, all across the globe. And everywhere our tickets go, your message can go. This is an excellent tool to use to promote your event, business or nonprofit.

Imagine a music fan excitedly opening an envelope with the ticket she ordered. Inside, in addition to the eagerly anticipated ticket, she also receives a special message from you.

You can target a specific geography or event type – or both. However you choose to target, rest assured that your message will arrive to the door of a happy person. It’s like wrapping your ad in a present.

This is a more effective tactic than the majority of alternative advertising options. Digital advertising is costly, complicated to manage, and imprecise even with the most sophisticated targeting. In today’s world, people have limited attention spans, and given the volume of “noise” ads compete with, there’s a good chance your prospect won’t even see your message.

Not the case with ticket ad inserts.

Ticket ad inserts are one of the most powerful tools for event promotion because it is guaranteed that your target audience attends events.

Our Ad Insert Program doesn’t only help event promoters promote future events; it is an effective way to the spread awareness of anything. A freelance illustrator can get their name out there by sending prints to a whole city. A new small business can send a coupon to an entire zip code promising 20% off; a festival promoter can send a flyer to music fans in their state. The opportunities are endless.

Ways You Can Target Your Inserts:

  • zip codes
  • whole states
  • cities
  • event type
  • your event
  • or any combination

You don’t even need a Brown Paper Tickets account.

When we first launched the program, we sent out the below insert to announce it. But your inserts could be anything—your creativity is the limit.

Just print your ads, mail them to us, and we will insert them into the ticket orders you target. Heck, we can even bundle ticket orders in with a larger piece, such as a brochure or a greeting card.

Best of all, your content will be exclusive to the ticket orders you target. No sharing space with other advertisers like with those big packs of mailed coupons. And also unlike those coupon packs, no one is going to throw their ticket order into the garbage—the buyer is practically guaranteed to look at your ad. Not many marketing tools can boast that.

We’ll Help You

We’re happy to talk you through your campaign idea and recommend targeting options. We can also help you determine how many ads to print up for your specific needs and locations so you won’t waste money on printing costs.

We’ll be with you every step of the way to make your campaign a success. Let us help take your message everywhere our tickets go.

More info, pricing, and instructions.

Event Tips >