Crafting the perfect title for your event is an important task that is often overlooked. By spending a little more time thinking about what makes your event special, you could make it stand out above the rest, improve your Search Engine Optimization, and more! Check out some of our favorite event title tips to get you started.

Brevity Is Key 
Your title should be a brief summary of what your event is about; details can be presented in your short and long description.

Bad Example: FOLKFEST 2013 AT SUPER CAMPGROUND OUTSIDE OF BOISE, ID MUSIC FRIENDS DANCING CAMPING feat. JOHN DOE, JANE JONES, WOODIE GUTHRIE COVER NIGHT $20 ALL MEMORIAL DAY WEEKEND
Good Example: Folkfest 2013 Memorial Day Campout feat. John Doe, Jane Jones and More!

Be Brief, But Be Specific 
While “Girls Night Out” is perhaps an accurate description of your event, it misses the mark for a title by not telling ticket buyers anything about your event. An event title should summarize what your event is about, not categorize it. To grab the attention of ticket buyers, get directly to what they want: the artist’s name, the play that will be performed, the event’s beneficiary, etc.

Bad example: An Evening of Music and Giving 2013
Good example: Pianist John Smith Plays the Songs of Chopin for Cancer Research

Avoid Redundancies 
A good strategy for keeping your title brief is to avoid restating what your ticket buyers already know. Keep in mind that your ticket buyers can see your venue and your date everywhere else, so best practice is to make your title what they can’t already see.

Bad example: 2/22/2013 — METAL SHOW — METAL STAN’S METAL BAR – ALBEQUERQUE, NM — AXE SLAYER, GOAT BLOOD + TBA
Good example: Axe Slayer and Goat Blood TOUR KICKOFF (more TBA)

Check Your Spelling 
This cannot be stressed enough–even if you double-checked, triple-check! While a typo in your description may be overlooked, an error in your title will stick out like a sore thumb and make your event seem less professional or credible. Plus, depending on the error, it might make your event harder for ticket buyers to find.

Put Your Best Foot Forward
Start your title with the biggest draw for your event to avoid burying your lede. For example, if your event involves a popular local figure, a catered dinner and dancing, mention the popular local figure first.

Bad example: Acme Events Presents a Ballroom Dancing and Dinner Party Featuring John Smith
Good Example: John Smith Book Signing with Dinner and Dancing!

Quotes Are Not Always Necessary 
We live in the age of the Internet, where quotation marks can mess up various search results. Consider whether quotes are needed before putting them in your title.

Bad example: PS 123 Fundraiser “Spaghetti Dinner” 2013
Good example: Teaching Children to Say “Please” and “Thank You”

Tip: If you’re about to put your whole title in quotes, it’s a good indication that your quotes don’t have to be there.

Need clarification or just want to speak to someone about your event? No problem! Our Event Promotions team is happy to hear from you. Give us a call at (800) 838-3006 (Option 5) or email us atPromo@BrownPaperTickets.com.

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