Tick tock. Your event day is coming right up and you still haven’t sold the number of tickets you’d like? During the holiday season, there are a couple strategies you can apply to your promotions. Choose one, or choose them all, and you’re bound to see results.

Black Friday sales. It works for retailers, it works for event producers. Add a discount code to your event valid only on Black Friday. Then, post your code on your social media sites and send it out via email to your lists. Work fast: Black Friday is THIS Friday. You don’t have much time to set this one up. Need help setting up a time-sensitive discount code on your event? EmailSupport@BrownPaperTickets.com or call (800) 838-3006 (option 3) so we can help you.

Team up with restaurants. Turn your single event into an complete special-night-out experience. Partner with restaurants near your event to offer a “set meal” as a part of a ticket bundle. The restaurant chooses the meal and sets the price. You add the cost to your ticket price and offer the package on your event page. Now, not only do you have another attractive option for ticket buyers, but the restaurant will likely promote your event as well.

Kids enter free. Allow free entry for children under a certain age. Families looking for activities to keep busy during the vast school break will flock to your events if half the brood can get in for free. If your event is very family-friendly, you can even contact schools and ask for a promo to be inserted into their parent newsletters. Never underestimate the power of the parent newsletter.

Be charitable. Find a local charity to partner with and bundle a donation with a ticket level, or collect donations at your event. Not only does this offer cross-promotion opportunities and compel people to spread the word about your event on their social media networks, but it also gives you an opportunity to contact local press and ask them to feature your charity event. Even better, you get to create some actual good in the world simply by putting on your event. Win-win.

If you’d like more ideas on how to sell more tickets to your holiday events, just contact our Event Promotions team atPromo@BrownPaperTickets.com or (800) 838-3006 (option 5). We’re standing by to help! Even if you don’t ticket your events through us, we’ll still help you out all that we can. Really. Consider this our year-round holiday gift from our family to yours. Joyous!