Films typically have goals that can be measured in earned revenue and audience size, with only the most artistic endeavours throwing economic concerns to the wind in favor of critical acclaim. But very rare are the films that put at the top of the priority list “starting a movement.”
A new independent film called “Money and Life” will make its world premiere this Wednesday, March 20 in Seattle’s Independent Film Festival theater, the Cinema Uptown. “Money and Life” wants to change the world, like a viral idea or a religion; converting one mind, one life, one community at a time.
Economics is rarely thought of as sexy or entertaining — thus, a new world economy theory is rarely the subject of a film. The thing that will move people to see this movie is not exciting explosions or high drama, vicariously experienced through the actors onscreen. The driving force will be the instinctive urge to share the mental pyrotechnics created by a concept so familiar, yet exciting, that it must be discussed, shared and measured! This movie will have a shelf life of a lifetime, fuelled by word of mouth — people talking about the concept to their friends, sponsoring viewing parties, and, finally, referencing it as the turning point when they changed how they lived their life.
The message of the film? Simply that the pursuit of money should not be prioritized above creating a more fulfilling life. The film uses the economic crisis as a bridge to understanding that a lack of money is not the end of the world, it may in fact be a beautiful beginning to a new economy. One based on a gift economy, wherein if just one thousand people saw the film and committed to new courses of action and mutual support, that could start a cascade of change towards a just, resilient economy.