Street Team Marketing: Here to Stay or Fading Away?

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
Read More…

Event Tips >

Losing Your Following? How to Keep Fans Coming Back

(Part two of a series on roller derby fan retention.) In the previous blog post on fan retention, I suggested changing the notion of “by the skater, for the skater” to “by the skater for the fan.” The post received an outpouring of comments, questions and ideas. Thanks everyone for ringing in. Nothing is more
Read More…

Roller Derby >

The Event Organizer’s Guide to Instagram

When it comes to Instagram, event organizers have it easy. By nature, events are interesting and photogenic—ideal subjects for this visual platform. The creativity is endless: focus your phone camera on the stage or the crowd, feature dressed-to-kill festival attendees, publish short videos of a rehearsal or head backstage for pics of performers getting all
Read More…

Event Tips >

Dear Derby, the Honeymoon is Over. Now What?

(Part one of a two-part series on fan retention). For nearly ten years, derby enjoyed amazing crowds with little marketing. We were a viable entertainment option. So why, in the last few years, have so many leagues cut back on travel, lost money or their venue? They are not catering to the fan. Rat City’s
Read More…

Roller Derby >

Art+Tech+Trash at Seattle Mini Maker Faire

Last August I helped my Doer colleague, Sabrina Roach with her National Radio Day event in Seattle by facilitating the build of an 8′ light-up “Radio Tower.” The prototype was made almost entirely from reclaimed materials and some borrowed electronics. It turned out so awesome that the prototype became the finished product, and in the
Read More…

Radio >

Is It Time to Hire a Publicist?

Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
Read More…

Event Tips >

How to Write Simply Amazing Social Media Posts for Events

Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
Read More…

Event Tips >

One Student’s Perspective of Maker Faire Kansas City

Author’s Note: That’s me wearing Eureka (more about that later). As I mentioned in a previous post, I got to help out at Maker Faire Kansas City. Rather than telling you about my experience as a maker, I’ll leave it to Chad, a business student who attended the faire and calls it a cross between
Read More…

Good Causes >

How Argentina Time Applies to Roller Derby

Last month, I posted insights from my first week in Argentina’s derby community. During my near 12 years in derby, I’ve documented, well … almost nothing of my whereabouts. Friend and New York Shock Exchange (NYSE) skater, Harm’s Way made me aware that I have “derbied” on four continents. Argentina felt different than other places
Read More…

Roller Derby >

Coast-to-Coast Roller Derby Blood Drives Kick Off

Sometimes heroes wear capes. Sometimes they wear fishnets and roller skates. For the fourth year in a row, the American Red Cross, Brown Paper Tickets and roller derby leagues will team up to encourage donors to give Blood for Life. Summer is one of the most challenging times for the Red Cross to collect blood
Read More…

Good Causes >