A Day Down on The Side Yard Farm

Ingenuity is always on the menu in hip, scenic Portland. But The Side Yard Farm, an urban farm, supper club and catering company stands out even in this off-beat city. Located in the northeast Cully neighborhood, this unique space supplies fresh, local ingredients to area eateries. In addition, The Side Yard Farm hosts food events:
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Food & Drink >

Q&A with Scott Hillier, Independent Film Festival Founder

The 12th European Independent Film Festival (ECU) will take place in Paris on April 21, 22 and 23. Searching for untold stories and fresh perspectives? Look no further. From April 21 until April 23, the Cinema Les 7 Parnassiens in Paris will host the 12th edition of ECU. Highlights include 73 films from 28 countries,
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Film >

Peek Inside Sno-Isle, a Natural Foods Co-op

Hey there, I’m back with the most recent episode of “Journey to the Center of the Plate.” I hope you’ll dig this one as much as you did the first. In this episode, you’ll meet the friendly faces of Sno-Isle, a natural foods co-op in Everett, Washington. Sno-Isle’s strong community ties and continued passion for
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Food & Drink >

How to Write Email Newsletters that Actually Get Opened

Everyone who puts on events shares a terrible fear: what if no one shows up? If you do nothing to promote your event, it’s a real possibility. Email newsletters are a viable promotion channel, especially for those who have fan clubs and mailing lists. Yes, they take a little bit longer to create than the
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Event Tips >

Premiering Journey to the Center of the Plate

Pop the popcorn. Dim the lights. Get comfy. Brown Paper Tickets is excited to debut a new video series on one of life’s most universal topics: food. I am proud to introduce this series, which is my quest to find a better and more complete understanding
 of how food gets from the field to our
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Food & Drink >

How to Create FOMO with Your Event Promo

Fear of missing out, or FOMO is defined as “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”  It’s that little twinge that convinces you that you could be having the time of your life … if you went somewhere else.  “My
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Event Tips >

10 Event Trends that Will Prevail in 2017

A new year, a new beginning. We hope the year delivers all of the promises it holds right now. You try on 2017, see how it fits and we’ll sail ahead to spot event trends coming your way. 1. Hello, Hygge Events take on hygge (pronounced “hoo-gah”). Expect to see the Danish happiness trend’s influence
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Event Tips >

7 Seriously Cool Winter Festivals to Attend

Sure, summer has a well-earned reputation as “festival season,” but winter is an excellent time to gear up and go out. Tickets tend to be cheaper, crowds aren’t as sweaty, and nothing chases away post-holiday winter doldrums like live events. Plus, cocoa. 1. San Francisco Movement Arts Festival It’s back, it’s bigger and features new
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Arts >

Street Team Marketing: Here to Stay or Fading Away?

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
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Event Tips >

Losing Your Following? How to Keep Fans Coming Back

(Part two of a series on roller derby fan retention.) In the previous blog post on fan retention, I suggested changing the notion of “by the skater, for the skater” to “by the skater for the fan.” The post received an outpouring of comments, questions and ideas. Thanks everyone for ringing in. Nothing is more
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Roller Derby >