(Part one of a two-part series on fan retention). For nearly ten years, derby enjoyed amazing crowds with little marketing. We were a viable entertainment option. So why, in the last few years, have so many leagues cut back on travel, lost money or their venue? They are not catering to the fan. Rat City’s
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Last August I helped my Doer colleague, Sabrina Roach with her National Radio Day event in Seattle by facilitating the build of an 8′ light-up “Radio Tower.” The prototype was made almost entirely from reclaimed materials and some borrowed electronics. It turned out so awesome that the prototype became the finished product, and in the
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Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
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Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
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Author’s Note: That’s me wearing Eureka (more about that later). As I mentioned in a previous post, I got to help out at Maker Faire Kansas City. Rather than telling you about my experience as a maker, I’ll leave it to Chad, a business student who attended the faire and calls it a cross between
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Last month, I posted insights from my first week in Argentina’s derby community. During my near 12 years in derby, I’ve documented, well … almost nothing of my whereabouts. Friend and New York Shock Exchange (NYSE) skater, Harm’s Way made me aware that I have “derbied” on four continents. Argentina felt different than other places
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Sometimes heroes wear capes. Sometimes they wear fishnets and roller skates. For the fourth year in a row, the American Red Cross, Brown Paper Tickets and roller derby leagues will team up to encourage donors to give Blood for Life. Summer is one of the most challenging times for the Red Cross to collect blood
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As a Doer focused on encouraging creative reuse and empowering lifelong learners, I’m thrilled about the National Week of Making. From June 17-23, people across the U.S. will join together to teach, learn, share and inspire with hands-on projects of all kinds. I will show people how to turn Brown Paper Tickets‘ discontinued print materials
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Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile. But with so many businesses involved in a festival,
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In honor of GiveBIG Tuesday, here’s an outstanding example of Paid Time-On. If you’re unaware, each one of our employees gets 40 hours a year of paid time to volunteer at causes they choose. It is one of our most-loved perks and a finalist for GeekWire‘s Perk of the Year in 2014. “Paid Time-On is an amazing
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