How to Write Simply Amazing Social Media Posts for Events

Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
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One Student’s Perspective of Maker Faire Kansas City

Author’s Note: That’s me wearing Eureka (more about that later). As I mentioned in a previous post, I got to help out at Maker Faire Kansas City. Rather than telling you about my experience as a maker, I’ll leave it to Chad, a business student who attended the faire and calls it a cross between
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How Argentina Time Applies to Roller Derby

Last month, I posted insights from my first week in Argentina’s derby community. During my near 12 years in derby, I’ve documented, well … almost nothing of my whereabouts. Friend and New York Shock Exchange (NYSE) skater, Harm’s Way made me aware that I have “derbied” on four continents. Argentina felt different than other places
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Coast-to-Coast Roller Derby Blood Drives Kick Off

Sometimes heroes wear capes. Sometimes they wear fishnets and roller skates. For the fourth year in a row, the American Red Cross, Brown Paper Tickets and roller derby leagues will team up to encourage donors to give Blood for Life. Summer is one of the most challenging times for the Red Cross to collect blood
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My National Week of Making

As a Doer focused on encouraging creative reuse and empowering lifelong learners, I’m thrilled about the National Week of Making. From June 17-23, people across the U.S. will join together to teach, learn, share and inspire with hands-on projects of all kinds. I will show people how to turn Brown Paper Tickets‘ discontinued print materials
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5 Ways to Rock Booth Marketing at Festivals

Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile. But with so many businesses involved in a festival,
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Raising Funds for Freedom Project Seattle

In honor of GiveBIG Tuesday, here’s an outstanding example of Paid Time-On. If you’re unaware, each one of our employees gets 40 hours a year of paid time to volunteer at causes they choose. It is one of our most-loved perks and a finalist for GeekWire‘s Perk of the Year in 2014. “Paid Time-On is an amazing
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4 Steps to Finding the Right Ticket Price

Finding the right ticket price is tough, especially if you’re just starting out. Too high feels like a rip-off; too low feels like the event is undervalued. So what is the magic number? With a little research and number crunching, you can find the “sweet spot” where audiences feel like they are getting a value
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Derby Passion Runs High in Argentina

“Find passion and develop a lust for life with others who celebrate every day.” No, this is not a personal ad; this sentence sums up my feelings on the Argentine roller derby scene. Argentina, a new hotbed for derby, is forging the movement in South America—the number of leagues is growing almost too quickly to
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Roller Derby >

How to Build Brand Trust with Your Event Lineup

Love all different kinds of music? That’s great and all, but if you’re a festival organizer just starting out, you might want to refrain from including a diverse array of music in your lineup. Here’s why. Many nascent festival organizers think booking a wide variety of genres in their lineup will pull in an eclectic
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