10 Event Trends that Will Prevail in 2017

A new year, a new beginning. We hope the year delivers all of the promises it holds right now. You try on 2017, see how it fits and we’ll sail ahead to spot event trends coming your way. 1. Hello, Hygge Events take on hygge (pronounced “hoo-gah”). Expect to see the Danish happiness trend’s influence
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Event Tips >

7 Seriously Cool Winter Festivals to Attend

Sure, summer has a well-earned reputation as “festival season,” but winter is an excellent time to gear up and go out. Tickets tend to be cheaper, crowds aren’t as sweaty, and nothing chases away post-holiday winter doldrums like live events. Plus, cocoa. 1. San Francisco Movement Arts Festival It’s back, it’s bigger and features new
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Arts >

Street Team Marketing: Here to Stay or Fading Away?

Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
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Event Tips >

Losing Your Following? How to Keep Fans Coming Back

(Part two of a series on roller derby fan retention.) In the previous blog post on fan retention, I suggested changing the notion of “by the skater, for the skater” to “by the skater for the fan.” The post received an outpouring of comments, questions and ideas. Thanks everyone for ringing in. Nothing is more
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Roller Derby >

The Event Organizer’s Guide to Instagram

When it comes to Instagram, event organizers have it easy. By nature, events are interesting and photogenic—ideal subjects for this visual platform. The creativity is endless: focus your phone camera on the stage or the crowd, feature dressed-to-kill festival attendees, publish short videos of a rehearsal or head backstage for pics of performers getting all
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Event Tips >

Dear Derby, the Honeymoon is Over. Now What?

(Part one of a two-part series on fan retention). For nearly ten years, derby enjoyed amazing crowds with little marketing. We were a viable entertainment option. So why, in the last few years, have so many leagues cut back on travel, lost money or their venue? They are not catering to the fan. Rat City’s
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Roller Derby >

Art+Tech+Trash at Seattle Mini Maker Faire

Last August I helped my Doer colleague, Sabrina Roach with her National Radio Day event in Seattle by facilitating the build of an 8′ light-up “Radio Tower.” The prototype was made almost entirely from reclaimed materials and some borrowed electronics. It turned out so awesome that the prototype became the finished product, and in the
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Radio >

Is It Time to Hire a Publicist?

Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
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Event Tips >

How to Write Simply Amazing Social Media Posts for Events

Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
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Event Tips >

One Student’s Perspective of Maker Faire Kansas City

Author’s Note: That’s me wearing Eureka (more about that later). As I mentioned in a previous post, I got to help out at Maker Faire Kansas City. Rather than telling you about my experience as a maker, I’ll leave it to Chad, a business student who attended the faire and calls it a cross between
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Good Causes >