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Giving Program Spotlight: What Makes SoHumane So Special

Brown Paper Tickets has a ginormous heart for animals (just check out our Instagram for a peek inside our fur-friendly offices). That’s why we’re wagging our tails in excitement to announce SoHumane as our latest Giving Program recipient. Read on for a personal account of what makes SoHumane so special. This month’s organization really touched
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Good Causes >

Low Ticket Sales? 5 Last-Minute Promotions to Pack the House

What do you do when your event is just days away, but you still haven’t sold enough tickets? Don’t panic. There are plenty of last-minute promotions you can do to help boost sales. Here’s five great ideas: 1. Email Your List This is the perfect opportunity to use your incredibly valuable email list. These are
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Event Tips >

5 Secrets for Designing Eye-Catching Event Posters

You’ve secured a venue, entertainment and a schedule for your event. Now it’s time to start promoting. With a beautifully designed poster, you can build organic buzz around your event and watch it spread like wildfire. Follow these 5 tips to create a powerful, effective event poster. Event Poster Design Basics 1. Select tools and
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Event Tips >

Your Brand Is Having a Social Media Crisis – Quick, What Do You Do?

We’ve all seen what going viral in a “bad way” means. One bad tweet and then a few tone-deaf responses to criticism and your entire brand gets burned to ashes online. It takes years to build a brand and a few bad reviews to ruin it. Learn how to prevent a PR crisis and the
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Event Tips >

How Silver Bullet Productions Empowers New Mexico Tribal Youth

“We create award-winning documentaries that expose esoteric topics, shatter stereotypes and expand cultural preservation,” – Silver Bullet Productions Brown Paper Tickets is delighted to highlight Silver Bullet Productions, the most recent recipient of our Giving Program donation. Our $500 donation will go directly to purchasing two film equipment packages for New Mexico rural and tribal
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Good Causes >

5 Serious Event Organizing Mistakes to Avoid

Think you have a great idea for an event, but you’re not sure how to execute it? Or maybe you’re overwhelmed by all the things that could go wrong (but won’t), but could? Whether it’s your first event or your hundredth, you’ll want to avoid these 5 major event planning mistakes: 1. Procrastination “Today is
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Event Tips >

9 Simple Ways to Reduce Event Planning Stress

Event Coordinator made Forbes 2017 “Most Stressful Jobs” list of 2017 and (you’re probably aware) it’s for good reason. Events have a lot of moving parts–everything from budget to promotion to organizing those long lines out the door. Get in the mental game before your next event with these tried-and-true tips: 1. Compartmentalize. Compartmentalizing is
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Event Tips >

Get to Know Partners for Rural Health, an Incredible Organization

This month, Brown Paper Tickets picked Partners for Rural Health in the Dominican Republic for our donation gift. Partners for Rural Health is an incredible organization, established in 1995 by the University of Southern Maine, College of Nursing and Health Professions. Twice a year, they send out healthcare professionals and other volunteers to 15 mountain
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Good Causes >

How to Create Marketing Personas for Events (And Why You Should)

Throughout my illustrious career as a marketing word weaver (copywriter), I’ve heard some variation of this line: My product is for everyone. My young adult fiction novel is for … everyone. My charity 5K is for anyone who can make it. Where’s that facepalm emoticon? Whether it’s an event, a product, or a one-act play,
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Event Tips >

Top 5 Beer Events (And Tips for Success)

Fact: people love beer. It has been popular in the U.S. since well before the English formed the first colonies–it was recently discovered that the Indigenous people of North America brewed beer with corn and birch sap (and other ingredients) 800+ years ago. Cool huh? Now the beer industry is thriving with millions of fans
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Food & Drink >