Recipe: Double Chocolate Truffles

Our Farm and Food Specialist Patrick shared his delectable Double Chocolate Truffle recipe, just in time for Valentine’s Day. Enjoy!   DOUBLE CHOCOLATE TRUFFLES Total time: 3 hours Yields: about 24 pieces 1/2 pound bittersweet chocolate chips 1/2 pound semisweet chocolate chips 1 cup heavy cream 2 tablespoons coffee Liqueur (optional) 1 tablespoon brewed coffee
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Food & Drink >

4 Simple Steps to your Brand’s Success on Instagram

It is widely known that Facebook and Twitter are incredibly important aspects of event promotion and brand marketing. Instagram, however, has grown so much in recent years that it is now the third piece – creating a trifecta that cannot be ignored if you want to build a successful brand in the long term. Instagram
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Event Tips >

From Shelter to Soldier: Saving Lives, Two at a Time

Every month we get a plethora of online submissions through our suggestion page of good causes to send Brown Paper Tickets’ monthly donation to. Looking over the hundreds of entries each month renews my faith in humanity at a time when the world seems so low. Organizations fighting for human rights, food equality, the environment,
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Good Causes >

20 Ways to Keep Costs Down At Your Next Food and Beverage Event

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Here are 20 ways to save money and trim the fat without compromising quality: 1. Act extra nice when negotiating costs and dealing with service providers. If you’re polite and reasonable when asking for a
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Event Tips >

Easy Tweaks to Make Your Event Page Professional and Pretty

Hosting an event on Brown Paper Tickets? Congrats. Creating a visually compelling and informative event page is a key factor to selling out your event. Before you create your event page, the first thing to do is brainstorm various aspects that are important to highlight. To do this, consider events that have attracted you in
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Event Tips >

Bundling Tickets, Merchandise and Common Sense

Lately, I have been talking to independent artists about “fan club” ticketing and how it can really work for them. By the way, I hate the term “fan club.” Not only does it remind me of The Bay City Rollers, but it also disguises the benefits that taking control of your ticketing offers. For that
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Music >

Tips for Defining and Reaching your Target Audience

When it comes to promotion, there are a lot of options, and it can be difficult to know where to start. The key to effectively marketing your event is establishing a relationship with your potential ticket buyers. Before you take a look at how you want to promote your event, you will need to understand
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Event Tips >

5 Simple Steps to Attracting Media Coverage for Your Events

Throwing your first event? Looking for press attention for your established events? Either way, media coverage builds fans and boosts revenue. Here are five simple steps to attracting media and press coverage: 1. Identify Your Objective Value Propositions Value Proposition describes an innovation, service, or feature intended to make a company or product attractive to
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Event Tips >

Go Green: 15 Secrets for a Fabulous, Eco-friendly Food Event

Before you get too far into your event planning, consider its carbon footprint. Making your food event eco-friendly is not only a social responsibility; it’s also a good way to save some dough. Plus, consumers are making more environmentally conscious purchase decisions and greening your event could lead to more ticket sales.   Here are
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Food & Drink >

6 Event Details You Should Never Ignore

Whether it’s a farm dinner, charity benefit, pop-up restaurant or other event, it’s easy to focus on the big three: food, location, decor. But it’s the less glamorous, often overlooked logistics that can make an event the best night ever … or a total nightmare. Pay close attention to these details to ensure a hiccup-free
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Event Tips >