With its office tucked in a charming courtyard nearby Place de la Bastille in Paris, Discover Walks, a small company offering guided tours is successfully spreading its wings throughout Europe and the United States. It was founded, almost by accident, in 2010 by Jim Jorgensen and Alexandre Gourevitch, who had met when working together in the Bay area. Jorgensen had travelled to Paris to visit Gourevitch after the latter had relocated to his homeland. While Gourevitch was giving him his own personalized informal tour of the City of Lights, a stranger, eager to hear the information, joined both of them and at the end of the “tour” handed Gourevitch a huge bill to thank him for his time.
From that moment, the seed was planted into both men’s heads to start a company that would offer tours that would not necessarily be historically savvy or academic but that would make participants feel like they were touring the city with an old friend, native from that city. The first offering included only free visits, where the participants could tip their guide at the end of the tour. Getting the word out in the early days was rather tough. But once Discover Walks was able to distribute flyers in different hotels, the number of participants increased dramatically. Along the way, the team noticed that the same people would come back for 2 or 3 visits. At the end of the first year, tours were also starting in San Francisco and are now also present in a half a dozen European cities (Barcelona, Prague, London, Lisbon, Rome, Saint Petersburg).News >