Brown Paper Tickets uses cookies to provide the best experience on our website. By continuing to use our site, you agree to our Cookie Policy and Privacy Policy

Cookie Settings

Top 5 Beer Events (And Tips for Success)

Fact: people love beer. It has been popular in the U.S. since well before the English formed the first colonies–it was recently discovered that the Indigenous people of North America brewed beer with corn and birch sap (and other ingredients) 800+ years ago. Cool huh?

Now the beer industry is thriving with millions of fans lining up for their favorite brew.

In honor of Seattle Beer Week and American Craft Beer Week, we’ve outlined the top five types of craft beer events and included a few tips for each. If you are interested in hosting or ticketing beer events, call us and we’ll walk you through the process.

1. Beer Pairings (er…Beerings)

Beer pairings (craft beer paired with different types of food) are one of the most common beer events. To sell tickets, event organizers must stand out. Atmosphere is everything—carefully consider every detail, from lighting to music and the texture of the napkins.

2. Beer Releases

Beer lovers live for bottle drops, a definite way to engage your fan base. Also a great way to sell craft beer. Before you begin your beer release, have a good sense of your supply and demand and check that you have set up the online sale to run smoothly. Beer releases usually bring in waves of traffic – if something happens that disrupts your sales, such as a site crash, don’t panic. Call us 24/7, 7 days a week and our staff will help you out.

3. Food Truck Battles

Many breweries focus on craft beer and beer alone and leaving the grub to experts. Our event specialists are finding a new and exciting food truck culture thriving in the parking lots of local breweries. Food trucks have come a long way in the last 10 years and are now serving up some of the most delectable, sought cuisine in the city. However, it’s no longer a “trend” and is now a “thing,” and thus, it’s harder for food trucks to stand out.

Pick a theme for your food truck battle. Establish a common thread because judging a battle between opposite styles is challenging. Simplify the rules and judging process and be up front about them.

4. Community and Charity Events

Giving back builds relationships and creates a positive and long-lasting impression. Hosting an event for charity, a block party, or industry-specific mixer are all great ways to get your brew’s name out there. When planning your event, involve your community as much as possible. Hire local talent, buy local supplies and recruit local staff. You’ll build a larger, more integrated community and your neighborhood’s denizens will flock to future events.

5. Live Entertainment

Adding live entertainment to brewery events can be hard work, but might really pay off. Open mics, comedy, local music nights, trivia, karaoke or game nights draw the public to come hang out.

The drawback? Entertainment costs money, requires a lot of gear, know-how, time and energy, but still can be worth it.

Be honest and up front both about what you can afford to pay and what you expect to get out of it.

Vet entertainers, sound engineers and promoters in advance to ensure they can provide what you need. Pay them fairly and promptly. Even if it seems pricey, as long as it accomplishes your goals, it’s worth it. Be kind and give plenty of notice if it’s not working out.

Most people in the entertainment industry are passionate and love what they do, but at the end of the day, will still need to pay their bills. Keeping good relationships with acts you have hired will build respect and trust, which in turn will benefit you and your efforts in hosting fantastic craft beer events.

Celebrating Seattle Beer Week? Check out the 25 best Seattle breweries, selected by our food and beverage specialist.

Food & Drink >

Resolution Month’s Almost Over….Get Out & Enjoy Some Craft Beer!

We’re nearing the end of “resolution month” when everyone starts hitting the gym, watching what they eat and curbing their alcohol consumption in an attempt to feel healthier and rejuvenated after the excess that is the holidays. As a result, we’re starting to see more food and beer events starting to pop up all over the country because, let’s face it, life’s too short to deny yourself your vices for too long! It’s all about balance, right?

For all you craft beer lovers out there, we’ve thrown together a list of some of the excellent beer festivals, beer dinners, classes, pub crawls and tours going on around the country this week. If one of these events is in your neighborhood, get out there and sample some. You’ve been good all month, you deserve it!
Read More…

Food & Drink >

The 3rd Annual Traverse City Microbrew & Music Festival and Other Great End-Of-Summer Music Festivals!

I hate to say it but summer is almost over. We’ve already started to feel the autumn chill in the air here at Brown Paper Ticket’s home base of Seattle, Washington. The bummer is that the end of summer also means the end of summer music festivals. We’ve ticketed some great ones this summer and there are still a few left to go before fall hits.

One that looks especially great comes from the folks over at Porterhouse Productions in Traverse City, Michigan. They’re the folks behind popular events like Paella in the Park and the Up North Fourth Festival and they’ve once again secured a solid lineup of great music and delicious local libations for the 3rd Annual Traverse City Microbrew & Music Festival happening this weekend. Musical headliners include folk rocker Martin Sexton and the Grammy-nominated Rebirth Brass Band from New Orleans. There will be over fifty breweries pouring tasty malt beverages and a cider, mead and wine court. The festival will also feature a silent disco tent where festival-goers dance to music spun by popular local DJs broadcast via a FM-transmitter to wireless headphones. The silent disco tent allows up to 200 dancers to shake their things in what appears to be total silence to the outside observer. The festival is billed as a “celebration of craft beer, local harvest and live music” and it sounds like the perfect way to say goodbye to summer. Tickets are flying out the door so pick yours up right over here before their all gone.
Read More…

Food & Drink >

BPT’s Guide to Summer Beer & Wine Events!

These days, almost every city across America has their own local microbrewery or winery. This wasn’t the case ten or fifteen years ago but now, locally brewed beers and locally sourced wines can be found in pretty much every state of the union. This is indicative of the growing national trend to improve what we eat and drink. For too long Americans have been drinking generic mass-produced beer and wine and finally, we’re starting to expect more from what we eat and drink. We’re starting to keep it high quality and local and it’s incredibly exciting to see how this is changing the face of American cuisine.
Read More…

Food & Drink >