When it comes to promotion, there are a lot of options, and it can be difficult to know where to start. The key to effectively marketing your event is establishing a relationship with your potential ticket buyers. Before you take a look at how you want to promote your event, you will need to understand
Read More…
Throwing your first event? Looking for press attention for your established events? Either way, media coverage builds fans and boosts revenue. Here are five simple steps to attracting media and press coverage: 1. Identify Your Objective Value Propositions Value Proposition describes an innovation, service, or feature intended to make a company or product attractive to
Read More…
Whether it’s a farm dinner, charity benefit, pop-up restaurant or other event, it’s easy to focus on the big three: food, location, decor. But it’s the less glamorous, often overlooked logistics that can make an event the best night ever … or a total nightmare. Pay close attention to these details to ensure a hiccup-free
Read More…
Facebook Live can boost event attendance, grow your contacts and engage followers. According to HubSpot, Live videos experience three times the engagement of traditional videos. It is a powerful tool for event marketing. So why aren’t more event organizers going live? There’s the shaky camera angles, dull footage, unreliable Wi-Fi and the possibility of capturing
Read More…
Food festivals are on the rise. Whether it’s cultural food, food truck rodeos, regional cuisines or specialty items like cheese (even mac ‘n’ cheese), food festivals draw in hordes of attendees. The appeal is obvious—everyone likes food and tasting a multitude of dishes in one spot is exciting and enjoyable. But going from table to
Read More…
In a digital age, it’s very easy to hide behind our screens. It’s much easier to be bold over e-mail than face-to-face. But direct, real life communication is still incredibly important, and as long as there are options for you to be present and involved in-person, there will be networking opportunities that you wouldn’t find
Read More…
Got the event launching jitters? Sasha from our promo team gives solid advice on the most effective way to announce an event on social media. This strategy will help you get all those likes, shares, “going” and “interested” pouring in. Use steps 1-5, before announcement and steps 6-10 at announcement. 1. Choose an ideal date
Read More…
Everyone who puts on events shares a terrible fear: what if no one shows up? If you do nothing to promote your event, it’s a real possibility. Email newsletters are a viable promotion channel, especially for those who have fan clubs and mailing lists. Yes, they take a little bit longer to create than the
Read More…
Fear of missing out, or FOMO is defined as “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” It’s that little twinge that convinces you that you could be having the time of your life … if you went somewhere else. “My
Read More…
A new year, a new beginning. We hope the year delivers all of the promises it holds right now. You try on 2017, see how it fits and we’ll sail ahead to spot event trends coming your way. 1. Hello, Hygge Events take on hygge (pronounced “hoo-gah”). Expect to see the Danish happiness trend’s influence
Read More…
Arts
Comedy
Event Tips
Film
Food & Drink
Good Causes
Music
News
Radio
Roller Derby