Growing up in independent music, I heard the word “street team” thrown around quite a bit. Fans signed up for a band or label’s street team and got a package of stickers, buttons, maybe some t-shirts and posters and informed friends and others about said musical entity. Street team members got into shows or VIP
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When it comes to Instagram, event organizers have it easy. By nature, events are interesting and photogenic—ideal subjects for this visual platform. The creativity is endless: focus your phone camera on the stage or the crowd, feature dressed-to-kill festival attendees, publish short videos of a rehearsal or head backstage for pics of performers getting all
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Everyone has a friend who “made it.” Maybe it’s your band’s former drummer, who’s in a new band that’s taking off. Or your MFA classmate whose novel sits in the recommended section of every indie bookstore you frequent. Or the person in your improv class who’s already selling out shows. Sure, your friend is talented,
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Social media. Everyone is doing it, but a lot of people are doing it wrong. Well-written, engaging (simply amazing) social media posts can boost the visibility and attendance of your event, but poorly written, over-tagged, spammy updates can lead to potential attendees unfollowing and unfriending. Be a Friend Build a following before your event. Just
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Summer is creeping up again, that glorious time of vacation, tanning or sunscreen (if you’re a redhead like myself) and of course, festivals. For small businesses, festivals provide a huge opportunity to reach new customers. All you need is a booth, some swag and a smile. But with so many businesses involved in a festival,
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Finding the right ticket price is tough, especially if you’re just starting out. Too high feels like a rip-off; too low feels like the event is undervalued. So what is the magic number? With a little research and number crunching, you can find the “sweet spot” where audiences feel like they are getting a value
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Love all different kinds of music? That’s great and all, but if you’re a festival organizer just starting out, you might want to refrain from including a diverse array of music in your lineup. Here’s why. Many nascent festival organizers think booking a wide variety of genres in their lineup will pull in an eclectic
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Read an article about San Francisco lately and it’s almost guaranteed to be bleak. Sky-high rents. Software moguls pushing out local artists. Throngs of Californians fleeing north for Washington’s evergreen pastures. But at the top of Nob Hill, a ray of hope for performance artists and festival event organizers poked through that ubiquitous mist—the San
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Though it’s tempting to hoard your Brown Paper Tickets (they’re so pretty), we recommend giving some away for free to promote your event. Ticket giveaways build excitement, attract new fans, create meaningful and memorable interactions. Ready to Wonka your next event? Here we go. 1. Be selective. You don’t want tickets floating around everywhere because it will
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Cheers to the New Year. When the confetti settles, you’ve swallowed the last sip of champagne and the tux or little black dress is off to the dry cleaners, it’s time to look forward. We don’t make claims to be clairvoyant, but with swiftly changing technology, geek culture going mainstream and two Pantone colors, 2016
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